Kevin Page — September 7, 2017 Follow @krpage91 — September 7, 2017 We all need more leads. Sales teams are always asking, and marketing needs to deliver. So, as a marketer, what do you do? Do you focus on driving more traffic to your website or focus on converting more of the traffic already visiting … Continue reading Traffic vs. Conversion Rate: What Should I Focus on First?
Ascendant Network, Signal Study Confirms Customer Focus Pays Off by Laurie Sullivan @lauriesullivan, June 14, 2017 Feeling special goes along with consumers searching for a relationship with brands. Some 60% of consumers participating in a survey scheduled for release Wednesday said they favor retail brands that make them feel like a valued customer, and 42% … Continue reading Ascendant Network, Signal Study Confirms Customer Focus Pays Off
Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. Brian Patterson on June 6, 2017 When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t … Continue reading Focus on these 5 areas to deliver big results in e-commerce SEO
Brent Pohlman — May 21, 2017 Follow @brentpohlman— May 21, 2017 I am finding myself overthinking a number of items lately. Marketing is one of these areas. I am back to realizing that I need to go back to a more consistent content strategy. Today, I am revisiting this theory and I am actually seeing … Continue reading Social Media – Have a Focus and Keep it Simple
Agency Execs Focus On Voice For Brand Engagement by Chase Martin , May 19, 2017 As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities. That was the general consensus from a panel discussion of agency executives at the annual MediaPost IoT Marketing Forum … Continue reading Agency Execs Focus On Voice For Brand Engagement
Matt Given — March 16, 2017 Follow @intelivideomatt— March 16, 2017 It’s the end of Q1 and your Series A hasn’t landed yet. GOOD. For many of you entrepreneurs out there, as you turned the page from 2016 to 2017, raising a series A Round may have been near or at the very top of … Continue reading 4 Things You Should Focus on Instead of Closing Your A Round
Asaf Hartuv — March 14, 2017 Follow @asafhartuv— March 14, 2017 Native advertising has become a major focus in recent years as marketers have looked for new ways to connect with audiences who have become too savvy – and too leery – of the advertising methods that had once been successful. Many people now use … Continue reading Video is New Focus for US Native Advertising
Peter Szanto — February 27, 2017 Follow @szantopeter— February 27, 2017 I’d like to share with you a simple method that can help to prioritize your goals and move your career forward. Why prioritizing is so important? Here’s an example. I am the CEO of a SaaS startup. We help companies increase conversion rates by … Continue reading Warren Buffett’s 5/25 Rule Will Help You Focus On What Really Matters
Patrick Foster — February 22, 2017 — February 22, 2017 Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever. Both marketers and businesses are taking full advantage of the medium – and you should be too. But they … Continue reading Ecommerce Social Media Marketing Trends to Focus on in 2017
Warren Knight — February 11, 2017 Follow @warrenknight— February 11, 2017 80% OF MARKETERS HAVE SAID THAT THEIR SOCIAL MEDIA MARKETING HAS INCREASED TRAFFIC TO THEIR WEBSITE. DO YOU THINK THIS IS BECAUSE OF THEIR INVESTMENT MADE, OR BECAUSE OF THE ENGAGEMENT THEY HAVE BUILT? IT’S THE LATTER. I know that ROE (return on engagement) … Continue reading How To Crush Your Competition and Focus On ROE
