Tag Archives: Focus

Why your end-of-year marketing strategy should focus on repurposing and re-engagement

The year 2017 may be winding down, but that doesn’t mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of repurposing content during these last few weeks of the year. Andrea Lehr on December 6, 2017   As we begin to close out the last few weeks of the year, and if you’ve … Continue reading Why your end-of-year marketing strategy should focus on repurposing and re-engagement

SEO SWOT Analysis: Focus your efforts in areas that deliver results

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. Marcus Miller on November 30, 2017   When it comes to SEO, it can be hard to know where to start — and … Continue reading SEO SWOT Analysis: Focus your efforts in areas that deliver results

When Amazon comes for your company, don’t lose focus on what matters: Your customer

Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty. Joe Hyland on September 14, 2017   On day one of the recently completed Whole Foods acquisition, Amazon slashed … Continue reading When Amazon comes for your company, don’t lose focus on what matters: Your customer