By Elizabeth Segran August 17, 2022 Telfar Clemens, the Liberian-American designer, is known for his radical inclusivity, encapsulated by his slogan, “It’s not for you. It’s for everyone.” [Photos: Telfar] He only designs unisex garments and he deliberately prices his products to be more affordable than other designers. His famous tote bag—sometimes known as the … Continue reading First look: Telfar’s debut sportswear collection
Emails triggered by price cuts and back-in-stock have 25% first purchases rate. Constantine von Hoffman on August 15, 2022 Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first … Continue reading Welcome emails have best click-to-open and first purchase rates
The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months by Joe Mandese @mp_joemandese, July 18, 2022 The U.S. ad market contracted 3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker. The contraction follows a steady … Continue reading The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
11 Tips For Improving First Contact Resolution With Data Jordan Durham / 14 Jul 2022 Imagine this scenario: You buy a new printer but can’t connect it with your router. You call the manufacturer, make it through the phone tree, and a representative walks you through the process. The next morning, you try to … Continue reading 11 Tips For Improving First Contact Resolution With Data
Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies. “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
‘New Economy’ Brands First To Cut Back Due To Headwinds In Actual Economy by Joe Mandese @mp_joemandese, July 8, 2022 The “new economy” advertising sector is the one feeling the biggest pinch from the trend of the general economy. That’s the consensus of a panel of ad industry experts queried by Wall Street securities analyst … Continue reading ‘New Economy’ Brands First To Cut Back Due To Headwinds In Actual Economy
The Zeta Marketing Platform will now be available to the large market of AWS customers. Kim Davis on June 1, 2022 Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite … Continue reading Zeta becomes first marketing platform to join the AWS marketplace
Download the buyer’s guide today! Pamela Parker on May 19, 2022 Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of … Continue reading Unveiling our first MarTech Intelligence Report on email marketing platforms
Meta reportedly plans to release its first AR glasses in 2024 Mark Zuckerberg apparently sees them as an ‘iPhone moment’ for Meta. J. Fingas @jonfingas April 13th, 2022 Karissa Bell Meta has been conspicuously eager to stake its future on augmented reality and the metaverse, but a new report from The Verge might shed light … Continue reading Meta open its first physical store May 9th
By David Landsel April 20, 2022 When Cincinnati-born brothers Tony and Austin Ferrari decided to open the coffee shop of their dreams in 2019, they landed almost immediately on the city’s Camp Washington neighborhood. There, tucked into a residential section at the heart of this isolated, working-class area—until then, known best for … Continue reading You can still open your dream coffee shop, but you might have to move first
