Tag Archives: first

Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use

Programmatic Campaigns

Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use by Laurie Sullivan  @lauriesullivan, January 24, 2023 Basis Technologies, which provides cloud-based workflow automation and business intelligence, on Tuesday announced the availability of programmatic guaranteed buying. Jamie Stevenson, senior digital strategist at full-service digital agency Kreps Creative, is one of the first to use the platform. She began … Continue reading Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use →

Impossible Foods just hired its first chief demand officer as it ramps up for growth in 2023

Food Industry

By Michael Grothaus January 06, 2023 Impossible Foods, maker of the Impossible Burger and other plant-based meat offerings, has hired its first chief demand officer as it ramps up for expected growth in 2023. Industry veteran Sherene Jagla will take the debut role, the company said Friday, after serving as a senior vice president and … Continue reading Impossible Foods just hired its first chief demand officer as it ramps up for growth in 2023 →

The Lastpass hack was worse than the company first reported

Security Systems

LastPass reveals another security breach   Mariella Moon @mariella_moon LastPass CEO Karim Toubba has revealed that the password manager has been breached again. Toubba said the company detected an unusual activity within a third-party cloud storage service that it shares with its parent company GoTo, which was formerly known as LogMeIn. To investigate the incident, … Continue reading The Lastpass hack was worse than the company first reported →

Nielsen announces first module for cross-screen audience measurement platform

Reports

Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop. Constantine von Hoffman on January 4, 2023 Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises … Continue reading Nielsen announces first module for cross-screen audience measurement platform →

UK surgeon named world’s first astronaut with a disability

Space Exploration

UK surgeon named world’s first astronaut with a disability Decorated doctor and athlete John McFall lost his right leg after a motorcycle accident at age 19.     The European Space Agency Will Shanklin The European Space Agency on Wednesday selected the world’s first astronaut with a disability. John McFall, whose right leg was amputated … Continue reading UK surgeon named world’s first astronaut with a disability →

Pinterest TV’s First Shop The Holidays Event Launches

Pinterest Tools

Pinterest TV’s First Shop The Holidays Event Launches by Laurie Sullivan  @lauriesullivan, November 14, 2022 It won’t be long before we deck the halls in holiday decorations. Pinterest TV on Monday launched its first Shop the Holidays event, made possible with shoppable content from brands such as JENNY BIRD, Wayfair, NUDESTIX, and others. This week, … Continue reading Pinterest TV’s First Shop The Holidays Event Launches →

Agency New Biz Continues To Recede Through First 8 Months

Agency Business

Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese  @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months →

DoubleVerify Launches Attention Measurement, Mondelez First To Use

Marketing Platforms

DoubleVerify Launches Attention Measurement, Mondelez First To Use by Laurie Sullivan  @lauriesullivan, October 5, 2022 DoubleVerify this morning unveiled the DV Attention Lab, a new attention-based measurement service its positioning as an alternative to third-party cookie-based targeting. The service, which uses in-depth attention data to measure ad exposure and engagement, has Mondelez International as its … Continue reading DoubleVerify Launches Attention Measurement, Mondelez First To Use →

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