Tag Archives: first

Mobile First: Marketing To The Mobile Consumer [Infographic]

Angela Hausman, PhDMarch 23, 2015 Image courtesy of Brad Frost Every year pundits predict the rise of mobile marketing and advocate for a mobile first marketing strategy. And every year the impact of mobile marketing disappoints. This year, things are different. Mobile is king! Long live the king! Why mobile first? Duh. Look around you. … Continue reading Mobile First: Marketing To The Mobile Consumer [Infographic] →

How Does Lead Scoring Work? Setting up your First Lead Scoring Model

Not every lead is equally as good as others, and a good marketing department recognizes that sales teams treat every lead differently depending on its source and qualification. If you flood your sales team with a large amount of low quality leads, they will waste their time making calls and emails to people that don’t … Continue reading How Does Lead Scoring Work? Setting up your First Lead Scoring Model →

Live Blog: Yahoo Keynote At Its First Mobile Developer Conference

Yahoo using new reach to distribute Gemini, BrightRoll ads via apps. Greg Sterling on February 19, 2015  Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog description of the keynote portion of that event. Flurry’s Jarah Euston is first up on stage introducing its new parent’s … Continue reading Live Blog: Yahoo Keynote At Its First Mobile Developer Conference →