Dave ToliverApril 30, 2015 So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to prepare and staff your marketing automation team. And then it was time … Continue reading The 7 Emails That Comprise Your First Lead Nurture Campaign
Tag Archives: first
The Hook Model: The First Step To Designing The Employee Engagement Experience
Megan Van VlackApril 29, 2015 How many apps do you have on your mobile phone? In the marketplace today, there are over 1.3 million mobile apps to choose from. The mobile app universe is growing and shows no sign of slowing down. And the number of apps used for work — whether approved or unapproved … Continue reading The Hook Model: The First Step To Designing The Employee Engagement Experience
Taking Your First Steps into the World of Multi-Channel Online Retail
John W HayesApril 25, 2015 Taking your first steps into the world of multi-channel retail need not be a daunting task. In fact it could be as simple as listing a few items on an online marketplace like eBay or Amazon. Online marketplaces allow retailers to explore a number of options: Distressed Inventory: Stock left … Continue reading Taking Your First Steps into the World of Multi-Channel Online Retail
Fixing It the First Time Must be a Priority in Field Service
Joyce TamApril 24, 2015 Field service organizations need to be more efficient, develop better time-saving approaches and fix a problem on the first visit to meet customer expectations, and a new study released this month confirms this priority. The study, conducted by OnePoll, an independent worldwide research agency, surveyed 2,000 adults in the U.S., and found that fixing the … Continue reading Fixing It the First Time Must be a Priority in Field Service
SEO Tips To Get Your Website On The First Page
Scott LambertApril 22, 2015 Every website wants to make it onto the first page of a Google search – but how do you get there? You probably have a variety of ways to increase traffic and your SEO, but are these the most effective? We’ve put together our favorite SEO tips to help you increase … Continue reading SEO Tips To Get Your Website On The First Page
How To Approach Your SEO Lead For The First Time
Anand SrinivasanApril 8, 2015 Somebody wiser than us all once said, “you never get a second chance to make a first impression.” In the case of lead prospecting, the first impression you make is worth several thousand dollars of business in the long run. How you approach your SEO prospect for the first time is … Continue reading How To Approach Your SEO Lead For The First Time
Mobile First: Marketing To The Mobile Consumer [Infographic]
Angela Hausman, PhDMarch 23, 2015 Image courtesy of Brad Frost Every year pundits predict the rise of mobile marketing and advocate for a mobile first marketing strategy. And every year the impact of mobile marketing disappoints. This year, things are different. Mobile is king! Long live the king! Why mobile first? Duh. Look around you. … Continue reading Mobile First: Marketing To The Mobile Consumer [Infographic]
4 Steps to Determine if Your Online Store is Ready for Its First Employee
Ty KiiselMarch 23, 2015 Hiring a first employee is a significant step for any entrepreneur. Having been the first employee myself, and having hired a first employee as a small business owner, I’ve seen this play out from both sides of the equation. It’s a big decision and certainly not one to be taken lightly. … Continue reading 4 Steps to Determine if Your Online Store is Ready for Its First Employee
The Sports And Social Media Strategy Of Putting The Fan First
Tom BuchheimMarch 2, 2015 Here’s a primer for #q1SFE15: The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City. Whenever I get the chance talk with others about social media, I strongly suggest — sometimes I even preach — that social media professionals should put the fan, customer, reader — first. It’s … Continue reading The Sports And Social Media Strategy Of Putting The Fan First
How Does Lead Scoring Work? Setting up your First Lead Scoring Model
Not every lead is equally as good as others, and a good marketing department recognizes that sales teams treat every lead differently depending on its source and qualification. If you flood your sales team with a large amount of low quality leads, they will waste their time making calls and emails to people that don’t … Continue reading How Does Lead Scoring Work? Setting up your First Lead Scoring Model
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