In his first collaboration with Adidas, Kanye West is launching the Yeezy 750 Boost.February 9, 2015 A little over a year ago, Kanye West broke ties with Nike to head to Adidas. Now, we see the first fruits of that collaboration, the Kanye West x Adidas Yeezy 750. They look sort of like a pair … Continue reading A First Look At Kanye West’s New Shoe
Business.comFebruary 7, 2015 When it comes to personal networking and business relationships, few things are more mainstay than a business card. Unfortunately, many professionals think this important piece of personal branding is outdated and unnecessary. Are you using a well-designed business card to network to your full potential? The Value of Business Cards The problem … Continue reading Give Your First Impression a Makeover
Amy EdwardsJanuary 29, 2015 There’s no denying that job interviews are a pretty scary process. Even if you’re super-confident and you’ve memorised your CV and the company inside out, just one unexpected question can be enough to knock you off-guard and leave you fumbling around for an answer – so it’s important to walk into … Continue reading How To Answer “Describe Your First 30 Days In The Role”
Jeff DeGraffJanuary 27, 2015 One of the biggest challenges innovators face is to truly understand the market opportunity space before they start creating a strategy and well in advance of product development. Since we can’t see the future, we need to gain some real insight from deep domain experts and make sense of possible scenarios. … Continue reading How to See the Future First
Karl SunJanuary 21, 2015 The sales model for software has changed. Roger Lee of Battery Ventures describes software today as “bought, not sold“ In this user-centric climate, the sales team’s ability to wine and dine C-level executives takes a back seat to the pain points a product tackles and how well it works. It’s possible … Continue reading Winning Your First 100,000 Customers Without Sales
George AchilliasJanuary 14, 2015 Consumers, citizens, and users now expect brands and business to offer their products, services, and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established. … Continue reading From “Digital First” To “Digital Everyone”
Ask yourself, as a professional seller, do you listen? I mean, do you really listen? Before you respond, buyers do not think so. Each year Forrester, in their Executive Buyer Study, ask the question Thinking of a typical meeting with your vendor sales team (or person) how would you characterise their interactions? The data is … Continue reading First Steps, Part Three – Becoming a Great Listener
Yuval ShoshanJanuary 7, 2015 It’s tempting to test each and every element on our landing page. However, changing more than one element in the same page will cause our experiment to be less effective, because it will be hard for us to discover what cause the change. It is important to test only one thing at … Continue reading The First Thing You Should A/B Test
Personal Branding BlogJanuary 1, 2015 Creating a marketing campaign that “goes viral” is the goal of every marketer. What is the secret to creating a campaign that is going to “go viral?” The answer is complicated. In fact, it’s almost impossible to predict what campaigns will go viral, and which ones will flounder. That … Continue reading 7 Tips For Building Your First Viral Campaign
Mandy Edwards December 31, 2014 I’m going to lay some truth on you… in order for your content to be seen on social media you are going to have to pony up some money and use social media ads. Ah yes, pay to play. That’s what I’m talking about. Calm down, it’s not that … Continue reading Want To Use Social Media Ads? Read This first.
