Lavanya Donthamshetty December 26, 2014 Humour me. Go on Twitter and type “customer service problems.” What did you get? A massive listing of woes? Small companies, big multi-nationals, country no bar – customer service issues are universal. So what separates the wheat from the chaff? How quickly they respond, how soon they put out … Continue reading How To Nail First Response Time – In 5 Easy Steps
Greg Giletto December 4, 2014 George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” Good quote from George, and it certainly has its merits, but George couldn’t be more wrong when it comes to creating a personalization plan for … Continue reading The First Thing To Do When Starting a Personalization Program
Rachel Parker December 4, 2014 “… the, uh, the 2015 Content Marketing Strategy? Uh, yes sir … I have it around here somewhere … will send it over as soon as it turns up …” [STARES BLANKLY INTO SPACE AS PANIC SLOWLY CREEPS IN] Sound familiar? Sure, in a perfect world, we would have … Continue reading Your 2015 Strategy: The First Step
Jess DelBalzo November 26, 2014 Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single ranking factor, and to make things even more interesting, Google is constantly changing and reevaluating in order to improve its algorithm. In order to … Continue reading On-Site Search Engine Optimization: The First Steps In Optimizing A Site
By Rachel Chapdelaine, Published November 14, 2014 5 Tips For Designing Holiday Emails That Convert The holidays are just around the corner, and every marketer knows what that means. It’s officially email marketing season. Consumer spending on Black Friday alone exceeds 10 million dollars, and nearly half of consumers say holiday deals and savings drive their … Continue reading Planning To Send Holiday Emails? Read These Tips First!
It can take years to build up a reputation, yet it can take seconds to lose it. But, half of the struggle to gain any credibility at all starts from the very first meeting. First impressions are one of the most important aspects of growing a business. If the customer or client buys into you, … Continue reading Getting It Right – Your Business’ First Impressions
“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” -Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what … Continue reading The Power Of First Impressions And Branding
