Yahoo using new reach to distribute Gemini, BrightRoll ads via apps. Greg Sterling on February 19, 2015 Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog description of the keynote portion of that event. Flurry’s Jarah Euston is first up on stage introducing its new parent’s … Continue reading Live Blog: Yahoo Keynote At Its First Mobile Developer Conference
Jean DionFebruary 17, 2015 It takes just seconds to pull together a bit of content on Twitter. And chances are, if you’re active in any kind of B2B or SEO capacity, you write Tweets all day long. When pithy thoughts come into your head, you Tweet them. When cool articles fly by on your computer, … Continue reading Avoid Reputation Death By Tweet! Ask These 10 Questions First
In his first collaboration with Adidas, Kanye West is launching the Yeezy 750 Boost.February 9, 2015 A little over a year ago, Kanye West broke ties with Nike to head to Adidas. Now, we see the first fruits of that collaboration, the Kanye West x Adidas Yeezy 750. They look sort of like a pair … Continue reading A First Look At Kanye West’s New Shoe
Business.comFebruary 7, 2015 When it comes to personal networking and business relationships, few things are more mainstay than a business card. Unfortunately, many professionals think this important piece of personal branding is outdated and unnecessary. Are you using a well-designed business card to network to your full potential? The Value of Business Cards The problem … Continue reading Give Your First Impression a Makeover
Amy EdwardsJanuary 29, 2015 There’s no denying that job interviews are a pretty scary process. Even if you’re super-confident and you’ve memorised your CV and the company inside out, just one unexpected question can be enough to knock you off-guard and leave you fumbling around for an answer – so it’s important to walk into … Continue reading How To Answer “Describe Your First 30 Days In The Role”
Jeff DeGraffJanuary 27, 2015 One of the biggest challenges innovators face is to truly understand the market opportunity space before they start creating a strategy and well in advance of product development. Since we can’t see the future, we need to gain some real insight from deep domain experts and make sense of possible scenarios. … Continue reading How to See the Future First
Karl SunJanuary 21, 2015 The sales model for software has changed. Roger Lee of Battery Ventures describes software today as “bought, not sold“ In this user-centric climate, the sales team’s ability to wine and dine C-level executives takes a back seat to the pain points a product tackles and how well it works. It’s possible … Continue reading Winning Your First 100,000 Customers Without Sales
George AchilliasJanuary 14, 2015 Consumers, citizens, and users now expect brands and business to offer their products, services, and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established. … Continue reading From “Digital First” To “Digital Everyone”
Ask yourself, as a professional seller, do you listen? I mean, do you really listen? Before you respond, buyers do not think so. Each year Forrester, in their Executive Buyer Study, ask the question Thinking of a typical meeting with your vendor sales team (or person) how would you characterise their interactions? The data is … Continue reading First Steps, Part Three – Becoming a Great Listener
Yuval ShoshanJanuary 7, 2015 It’s tempting to test each and every element on our landing page. However, changing more than one element in the same page will cause our experiment to be less effective, because it will be hard for us to discover what cause the change. It is important to test only one thing at … Continue reading The First Thing You Should A/B Test
