Tag Archives: first

How to See the Future First

Jeff DeGraffJanuary 27, 2015 One of the biggest challenges innovators face is to truly understand the market opportunity space before they start creating a strategy and well in advance of product development. Since we can’t see the future, we need to gain some real insight from deep domain experts and make sense of possible scenarios. … Continue reading How to See the Future First →

Winning Your First 100,000 Customers Without Sales

Sales Guide

Karl SunJanuary 21, 2015 The sales model for software has changed. Roger Lee of Battery Ventures describes software today as “bought, not sold“ In this user-centric climate, the sales team’s ability to wine and dine C-level executives takes a back seat to the pain points a product tackles and how well it works. It’s possible … Continue reading Winning Your First 100,000 Customers Without Sales →

From “Digital First” To “Digital Everyone”

Digital Marketing

George AchilliasJanuary 14, 2015 Consumers, citizens, and users now expect brands and business to offer their products, services, and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established. … Continue reading From “Digital First” To “Digital Everyone” →

First Steps, Part Three – Becoming a Great Listener

Smart Planning

Ask yourself, as a professional seller, do you listen? I mean, do you really listen? Before you respond, buyers do not think so. Each year Forrester, in their Executive Buyer Study, ask the question Thinking of a typical meeting with your vendor sales team (or person) how would you characterise their interactions? The data is … Continue reading First Steps, Part Three – Becoming a Great Listener →

The First Thing You Should A/B Test

Strategy, Web Management Guidelines

Yuval ShoshanJanuary 7, 2015 It’s tempting to test each and every element on our landing page. However, changing more than one element in the same page will cause our experiment to be less effective, because it will be hard for us to discover what cause the change. It is important to test only one thing at … Continue reading The First Thing You Should A/B Test →

7 Tips For Building Your First Viral Campaign

Viral Marketing

Personal Branding BlogJanuary 1, 2015 Creating a marketing campaign that “goes viral” is the goal of every marketer. What is the secret to creating a campaign that is going to “go viral?” The answer is complicated. In fact, it’s almost impossible to predict what campaigns will go viral, and which ones will flounder. That … Continue reading 7 Tips For Building Your First Viral Campaign →

How To Nail First Response Time – In 5 Easy Steps

Strategy

Lavanya Donthamshetty December 26, 2014 Humour me. Go on Twitter and type “customer service problems.” What did you get? A massive listing of woes? Small companies, big multi-nationals, country no bar – customer service issues are universal. So what separates the wheat from the chaff? How quickly they respond, how soon they put out … Continue reading How To Nail First Response Time – In 5 Easy Steps →

The First Thing To Do When Starting a Personalization Program

Online Marketing

Greg Giletto December 4, 2014 George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” Good quote from George, and it certainly has its merits, but George couldn’t be more wrong when it comes to creating a personalization plan for … Continue reading The First Thing To Do When Starting a Personalization Program →

Your 2015 Strategy: The First Step

Strategy

Rachel Parker December 4, 2014 “… the, uh, the 2015 Content Marketing Strategy? Uh, yes sir … I have it around here somewhere … will send it over as soon as it turns up …” [STARES BLANKLY INTO SPACE AS PANIC SLOWLY CREEPS IN] Sound familiar? Sure, in a perfect world, we would have … Continue reading Your 2015 Strategy: The First Step →