Top Ten Books This Week




  • Top fiction and non-fiction works of this week, which boasts of a list that include Scott Duffy to Peter Swanson | By Yentha
    On Apr 21, 2014

     

     

    Non Fiction

    1.Scott Duffy :Launch ! :The Critical 90 Days From Idea to Market :Rs 299.00


    About ninety-seven percent of a rocket’s fuel is used in the first three feet of its launch. The same is true in launching a new business, product or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during and after opening your doors (literally or online). His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship: The personal side, including personal finances, relationships and health. The business side, including raising capital, building teams, establishing partnerships and closing sales. Duffy also draws on the true stories of other big names, such as Howard Schultz, Lou Holtz and MC Hammer, to offer guidance on turning your vision into a full-fledged enterprise.

    2.Bruce Poon Tip :Looptail :How One Company Changed the world by Reinventing Business :Rs 350.00

    Looptail is Bruce Poon Tip’s extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, the highly successful international travel adventure company and along the way he reveals his unusual management secrets that not only keep his employees fully engaged and energized but also keep his customers extremely happy. His unique approach has worked in marvellous ways. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no CEO at G Adventures – instead, every employee is a CEO, empowered to make instantaneous decisions to help clients on the spot. But while there’s no CEO, there is a company Mayor, who take the pulse of corporate morale. There’s no HR department-but there is a Talent Agency and company Culture Club. It hasn’t always been easy to try to balance his desire for a socially responsible company along with the desire to generate profits. But thanks to Poon Tip’s vision, G Adventures has flourished and has done its best to maintain its looptail approach. In short, it’s been an extraordinary ride and in many ways G Adventuress is at the vanguard of what modern-day companies are beginning to look like.

    3.Sanjay Baru :The Accidental Prime Minister :The Making and Unmaking of Manmohan Singh :Rs 599.00

    In 2004 Sanjaya Baru left a successful career as chief editor of the Financial Express to join Prime Minister Manmohan Singh as his media adviser in UPA 1. Singh offered him the job with the words, Sitting here, I know I will be isolated from the outside world. I want you to be my eyes and ears. Tell me what you think I should know, without fear or favour.The Accidental Prime Minister is Barus account of what it was like to manage public opinion for Singh while giving us a riveting look at Indian politics as it happened behind the scenes. As Singhs spin doctor and trusted aide for four years, Baru observed up close Singhs often troubled relations with his ministers, his cautious equation with Sonia Gandhi and how he handled the big crises from managing the Left to pushing through the nuclear deal. In this book he tells all and draws for the first time a revelatory picture of what it was like for Singh to work in a government that had two centers of power.Insightful, acute and packed with political gossip, The Accidental Prime Minister is one of the great insider accounts of Indian political life and a superb portrait of the Manmohan Singh era.

    4.Sir John Hegarty :Hegarty on Creativity :There are no Rules :Rs 852.00

    Creativity isnt an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegartys message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.

    5.Wally Olins :Brand New :The Shape of Brands to come :Rs 1815.00

    The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape .What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today’s businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?
    Fiction

    1.Fadia Faqir :Willow Trees Don’t Weep :Rs 399.00

    Najwa’s father left when she was four years old. Now, upon her mother’s death, she cannot live alone in the Islamic society of Jordan. She must find her father.Her search takes her through new dangers as she becomes swept up with a mysterious organization which sends her into the mountains of Afghanistan.For her father, this same journey was made as a wrenching sacrifice for the sake of his beliefs. Yet his experience in the desert transformed his life forever.Now it transforms Najwa’s, as she is compelled to follow in his footsteps: from a heartbreaking secret in Afghanistan all the way to a revelation in Britain.

    2.C S Krishna :Unreal Elections :Rs 250.00

    At the risk of offending you a little, Indias funniest bloggers would like to hold forth on:

    Why Narendra Modis favourite movie is The Lion King?
    What happens to Arnab Goswamis milkman when he tries to cheat him?
    How Sonia G reshuffles her Cabinet with a little help from Britney Spears?
    Why Kejriwal cant get rid of his shawl in the Delhi summer
    What fills Manmohan Singh with rage
     Why Ravi Shastri must moderate the prime ministerial debate And what all of this has to do with the most Unreal Elections of the Summer of 2014

    3.Yukichi Yamamatsu :Stupid Guy Goes Back to India :Rs 395.00

    Yukichi Yamamatsu is back in India, back again after being ravaged by sickness and thieving charlatans the last time. This time he decides to sell noodles from an udon noodle cart in the most unlikeliest of places: Delhi! With drug dealers to bargain with and the general hubbub of India back to both plague and humour him, he tries his best to survive the experience that is India, a second time.

    4.Darragh Mckeon :All That is Solid Melts into Air :Rs 599.00

    Russia, 1986. In a run-down apartment block in Moscow, a nine-year-old piano prodigy practices silently for fear of disturbing the neighbours. In a factory on the outskirts of the city, his aunt makes car parts, trying to hide her dissident past. In the hospital, a surgeon immerses himself in his work to avoid facing his failed marriage. And in a rural village in Belarus, a teenage boy wakes up to a sky of the deepest crimson. Outside, the ears of his neighbour’s cattle are dripping blood. Ten miles away, at the Chernobyl Power Plant, something unimaginable has happened. Now their lives will change forever.All That is Solid Melts into Air is an astonishing novel of terrifying beauty that captures the end of an era.

    5.Peter Swanson :The Girl With a Clock for a Heart :Rs 499.00

    George Foss never thought he’d see her again, but on a late-August night in Boston, there she is, in his local bar, Jack’s Tavern.When George first met her, she was an eighteen-year-old college freshman from Sweetgum, Florida. She and George became inseparable in their first fall semester, so George was devastated when he got the news that she had committed suicide over Christmas break. But, as he stood in the living room of the girl’s grieving parents, he realized the girl in the photo on their mantelpiece – the one who had committed suicide – was not his girlfriend. Later, he discovered the true identity of the girl he had loved – and of the things she may have done to escape her past.Now, twenty years later, she’s back, and she’s telling George that he’s the only one who can help her…

     

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