Tag Archives: Firms

Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend

Content Strategy

Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend by Ray Schultz , Columnist, April 13, 2023 The economy has dampened enthusiasm for investing in content. Only 16% apiece of high-tech and consumer goods companies have significantly increased their investment, according the State of Content Report 2023, a study from Bynder.  Moreover, slight increases at … Continue reading Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend →

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs

ABM Strategy

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs →

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools

B2B Marketing

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools by Ray Schultz , Columnist, November 15, 2022 Content is apparently a loss leader in B2B companies.  Only 10% monetize their content, while 77% do not and 13% are unsure, according to B2B Content Marketing, a study by the Content Marketing Institute and MarketingProfs, … Continue reading B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools →

Apple privacy protections expected to cost big tech firms $16 billion in coming year

Privacy

ATT expected to cost Facebook $12.8 billion in coming year. Constantine von Hoffman on April 15, 2022 Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $ 16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has … Continue reading Apple privacy protections expected to cost big tech firms $16 billion in coming year →

Bitcoin Treasury – Here’s the Firms Holding BTC on Their Balance Sheet

Bitcoin

Gary McFarlane Last updated: 13 April 2022 Perhaps one of the best indicators of the mainstreaming of crypto is the appearance of bitcoin on the balance sheets of publicly listed companies. With help from bitcointreasuries.org we have taken a look at the institutional landscape in this regard. Many of the corporate top holders are companies … Continue reading Bitcoin Treasury – Here’s the Firms Holding BTC on Their Balance Sheet →

Best Financial PR Agencies & Services : Top Financial PR Firms to Help Your Business

Public Relations

Aneeca Younas Last updated: 18 March 2022 Financial companies are often under immense public scrutiny. A single mistake could lead to a scandal that destroys a company’s reputation, and the careful handling of their image is crucial if they want to keep running smoothly. That’s why it pays to hire a public relations firm that … Continue reading Best Financial PR Agencies & Services : Top Financial PR Firms to Help Your Business →

Best Fintech PR Agencies & Services : Top Firms to Boost your Fintech Business

Finacial Technology Industry

Krishi Chowdary Last updated: 17 March 2022 It’s paramount for businesses of every kind to create a positive brand image, more so now than ever. This is because customers factor in the brand feel in their decision-making process. And the same is true for fintech companies as well. There are a plethora of fintech companies … Continue reading Best Fintech PR Agencies & Services : Top Firms to Boost your Fintech Business →

Mapping The Customer Odyssey: Large Firms Say They’re Good At It

Customer Service

Mapping The Customer Odyssey: Large Firms Say They’re Good At It by Ray Schultz , Columnist, November 12, 2020 Customer journey mapping is a complicated science. But bigger firms are grasping it, judging by The Enterprise Perspective on Customer Journey Mapping, a new study by Ansira done in partnership with Ascend2. Of the enterprise companies, … Continue reading Mapping The Customer Odyssey: Large Firms Say They’re Good At It →

COVID-19 stories: Marketers, martech firms pivot as world goes online

Marketing Technology

Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March 31, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from … Continue reading COVID-19 stories: Marketers, martech firms pivot as world goes online →

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