Tag Archives: Firms

Startups Masquerading as Tech Firms is Not Paying Off For Investors

Daniel Payne — October 30, 2019 Last week The Atlantic published a piece about the bursting of the “not-come bubble”. They refer to the unicorn companies like Uber, Lyft, WeWork and Peloton which became overvalued by masquerading as tech firms. A few years ago, two major trends happened that in my mind, caused this bubble … Continue reading Startups Masquerading as Tech Firms is Not Paying Off For Investors

Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity

Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity by Ray Schultz , Columnist, October 25, 2019 Most enterprise marketers use over five channels. But three channels get 70% of the spend: digital advertising, email and websites, according to State of Audience Management Maturity 2019, a study by Merkle and MarTech Advisor. … Continue reading Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity

An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First

A Content-first Approach to Redesigning Your Firm’s Website

Tim Asimos — August 2, 2018 Follow @timasimos — August 2, 2018 27707 / Pixabay “Content-first” is a philosophy that leading digital agencies have adopted to guide their clients’ websites in a more efficient direction and to ultimately create a better user experience (UX). Naturally, a content-first approach recognizes content (messaging, copy, images, video, downloadables, … Continue reading A Content-first Approach to Redesigning Your Firm’s Website

SEO / Online Marketing Tactics for Financial Services Firms

Kent Campbell — July 12, 2018 Follow @reputationx — July 12, 2018 Online marketing and SEO for the financial services industry is often heavily regulated by entities like FINRA. The rules financial firms must live by make SEO and content marketing more challenging for the industry. But there are still ways to craft effective campaigns. … Continue reading SEO / Online Marketing Tactics for Financial Services Firms

Taking Stock: 5 Valuable Ways Finance Firms Can Recruit the Best Talent

Matilda Egere-Cooper — May 16, 2018 — May 16, 2018 The finance industry is facing a rapid period of change as the result of disruptive tech, regulatory changes and the economic landscape. But how will this impact the ways financial institutions function internally? What can companies do to manage their brand and reputation? And what … Continue reading Taking Stock: 5 Valuable Ways Finance Firms Can Recruit the Best Talent

How Staffing Firms Can Use Glassdoor Marketing to Attract Top Talent

Kevin O’Brien — May 8, 2018 — May 8, 2018 Studies show that 79% of job seekers use social media during their search, making it critical for your social media channels to show off your culture and humanize the recruiting experience. For most, social channels like LinkedIn, Facebook, and Twitter come to mind first, but … Continue reading How Staffing Firms Can Use Glassdoor Marketing to Attract Top Talent

Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process

Matt Salvetti — March 13, 2018 — March 13, 2018 Imagine this: you’re on a road trip and everything is going great – the windows are down, you’ve got great music playing, and only a few more hours to go before you reach your destination. Suddenly the car comes to a sputtering halt – “oh … Continue reading Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process

How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms

Lee Frederiksen — January 19, 2018 Follow @hingemarketing — January 19, 2018 If you’re in business and want to be successful (and who doesn’t?) you’re focused on growth. After all, nobody gets into business to shrink their firm. The big question is: How do you drive growth? There are essentially two kinds of growth—organic and … Continue reading How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms