Lexy Wright — November 19, 2016 Follow @lexywright— November 19, 2016 What is influencer marketing? Influencer Marketing a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of customers. Many brands leverage social media influencers to positively affect brand trust, engagement, retention, and sales. … Continue reading The Best Influencer Marketing Platform for Finding Instagram Influencers [Infographic]
by Laurie Sullivan, Staff Writer @lauriesullivan, November 16, 2016 Real-time location data and ad targeting services brought together some unlikely suitors this week ranging from xAd’s acquisition of WeatherBug, to WPP’s data alliance with Spotify, and Snapchat’s data deal with Foursquare. Earlier this week, xAd announced the acquisition of WeatherBug for an undisclosed sum. The cash … Continue reading Unusual Data Partners Finding Close Connections
Nicole Lipitz — November 18, 2016 — November 18, 2016 The value chain presents a systemic view of businesses, with inputs and outputs. Described by Michael Porter in his 1985 book, Competitive Advantage, this concept defines specific activities that organizations perform to make sure that their output (a product or service) is greater than the … Continue reading Value Chain Analysis: Finding Areas of Opportunity
by Mark Miller Follow @MMtwopointfiveOctober 20, 2016 If you’ve been in the professional world long enough, you’ve probably been in the awkward situation of looking for a new job while already employed. It’s a sticky place to be. If you’re genuinely pursuing another career move, it can take up a lot of your time and … Continue reading LinkedIn’s New Way To Search For Marketing Job Opportunities Without Your Boss Finding Out
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. Wesley Young on October 11, 2016 Getting the attention of today’s consumer … Continue reading Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
by Ben Slater Follow @BenJHSlaterSeptember 12, 2016 Sourcing is fast becoming one of the most critical parts of any company’s recruiting strategy, so the future of sourcing is exciting to say the least… The best sourcers are constantly looking for new ways to evolve and for many, this article will come as no surprise. In … Continue reading Sourcing 3.0 – Sourcing is More Than Just Finding Candidates
by Brian RegienczukAugust 19, 2016 We have interviewed hundreds of marketers and web design experts over the last few years. In all that time, there have been some common time wasters that consistently come up. We are here to help you take those days back with expert advice on what not to do and what … Continue reading Save Days: Dos and Don’ts of Finding a Web Design Agency
by Lucy Atkins July 28, 2016 Follow @LucyInfusedMJuly 28, 2016 Each businesses goals and ambitions are different, each will have a different ethos and milestones that they want to achieve across a set period of time. The aim of all digital marketing activities is to help your business achieve these goals, ideally taking your company … Continue reading Finding the Right Digital Marketing Agency For Your Business
by Samrat Patel July 18, 2016July 18, 2016 “Instafamous,” a term used mainly by Millennials, describes those with a high Instagram presence, determined by the number of likes and followers. Although it has only been around for only five years, Instagram is the world’s most popular social media, only second to Facebook and its 1.654 … Continue reading 5 Steps to Finding Your Instagram Fame
by Rebecca Lee White July 11, 2016 Follow @rleewhiteJuly 11, 2016 Improving your Facebook content strategy doesn’t have to be rocket science. There’s plenty of low-hanging fruit that can easily improve the effectiveness of your Facebook posts. The trick is to isolate the easy-to-adapt tactics that impact engagement with your brand’s posts. How to identify … Continue reading Facebook Content Strategy: Finding the Best Marketing Tactics
