Carol StephenMay 14, 2015 Finding Your Next Social Media Manager Wikipedia is not going to help you much with finding your next Social Media Manager (“SMM”). In fact, Wikipedia can’t tell you anything about how to choose an SMM. Google can help to some extent, if you get your search terms correct, and focus on … Continue reading Finding Your Next Social Media Manager
Eric HammisMay 8, 2015 We often get new clients that walk in the door with a confused, frustrated look on their face. Before the discussion even begins, we can almost guess what is going to come out of their mouths. It typically goes like this, “I don’t understand why our digital marketing plan isn’t working. … Continue reading Finding Your Audience With Facebook’s Graph Search
Despite the naysayers, programmatic doesn’t have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand. Melody Gambino on May 1, 2015 Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry. While reactionaries are calling programmatic the “death of creativity,” … Continue reading Finding Creativity In The Age Of Programmatic
Donato DiorioApril 30, 2015 It’s amazing how you can use Google search strings to find almost any type of data, including LinkedIn data. Today, finding relevant, accurate contact data is crucial to getting to know your prospect, reaching out, and closing that deal. With the right search strings, and an understanding of the laws of … Continue reading What You Can Learn From Recruiters About Finding The Right LinkedIn Contacts
Annaliese HenwoodMarch 23, 2015 If you’ve been following this series of articles on blogging, you know why it is important to your business. You know how to get started, and now you also know the best practices for staying organized. This article provides a great collection of expert advice on how to stay motivated and … Continue reading Finding Blogging Inspiration
Brian BasilicoMarch 21, 2015 Which One Of These Things Is Not Like The Others? Santa Claus, Leprechauns, the Easter Bunny or the Ideal Customer. Obviously, the first three have holidays associated with them, so why does the ideal customer not have a holiday? Because every day is ideal customer day! My guess is that you … Continue reading Finding Your Ideal Client — Myth Or Mastery?
Martina McGowanMarch 18, 2015 “We have to continually be jumping off cliffs and developing our wings on the way down.” Kurt Vonnegut We all possess a number of gifts, talents, and skills. And, if you are anything like me, these are only overshadowed by the number of other creative things I’d like to pursue on … Continue reading The Importance Of Finding Ways To Create Consistently
Sara DavisFebruary 25, 2015 Business blogging, especially when done on your internal website, continues to gain in importance in B2B marketing. Its numerous benefits, ranging from SEO improvements to establishing thought leadership, make onsite blogging a valuable online tool for marketers. Still, many companies, especially those marketing to other businesses, are hesitant when it comes … Continue reading Finding Topics For Onsite Blogging
Zach HellerFebruary 18, 2015 If you are interested in putting more energy into social media marketing, setting up your social media pages is a step in the right direction. But that’s not all it takes. Sooner or later you have to start posting. You have to decide what to post, when to post, and how … Continue reading Social Media Marketing: Finding the Right Frequency
Mark IrvineFebruary 11, 2015 If you’re new to AdWords, or you’re fulfilling your New Year’s resolutions to finally get a handle on your AdWords account, one of your first questions will be deciding how to leverage the search and display networks. While the Search network can be a great way to catch customers who are … Continue reading A Beginner’s Guide to Finding New Customers with Google Display Network Targeting
