Tom Wozniak — March 17, 2020 If you’re involved in marketing or sales for just about any industry where traveling to industry events is part of your strategy, you’re almost certainly being impacted by the growing number of cancellations for large events right now. Many companies depend on these types of events to generate new … Continue reading How Marketing Teams Can Adapt to Having Fewer Industry Events
Jamie Mercer — July 14, 2017 — July 14, 2017 Skitterphoto / Pixabay Whether you’re working in a small business or a global corporation, your job performance is measured on the quality and quantity of work you produce. The common denominator when it comes to both of these measures is focus; maintaining focus will allow … Continue reading How to Increase your Productivity by Working Fewer Hours a Day
Karl Sakas — July 2, 2017 Follow @KarlSakas — July 2, 2017 Want fewer interruptions by your employees? Create internal “Office Hours” at your agency! An agency owner asked me for help—he was overwhelmed by email at work. He felt like he needed to respond to emails immediately, or fall hopelessly behind. During our two-hour … Continue reading Want Fewer Interruptions at Work? Use Internal Office Hours to Cut Back!
Karl Sakas — April 17, 2017 Follow @KarlSakas— April 17, 2017 Be ready to transfer knowledge to clients before the project’s done, or else you’ll be answering lots of unpaid questions later. A client came to me asking how they could best hand off their expertise to a client at the end of their collaboration. … Continue reading Want Fewer Unpaid Questions Later? Train Your Clients Now!
SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per month. Amy Gesenhues on March 2, 2017 According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While … Continue reading Marketers are sending fewer emails & getting better open rates [SendGrid]
by Laurie Sullivan, Staff Writer @lauriesullivan, August 9, 2016 About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday. Click-through rates (CTRs) on mobile devices … Continue reading Brands Produce More Variations For Fewer Campaigns
By: Rand Fishkin, July 22nd, 2016 We’re hearing a lot about voice search lately, and that trend doesn’t seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today’s Whiteboard Friday, Rand discusses what to expect when it comes to the … Continue reading Voice Search To Return Fewer Specific Query Results
by Julie Chomiak July 7, 2016July 7, 2016 The power of social media is growing at an unbelievable rate and the smallest of interactions has serious impact upon brands and businesses. We can all think of an instance when you saw a brand respond to a user’s post or inquiry, and it either surprised and … Continue reading Want to Increase Social Media Engagement? Try Fewer, Higher Quality Interactions
by Will Kerschbaum December 21, 2015December 21, 2015 One of the critical key performance indicators that digital marketers rely on is the number of visitors to your website. The more the merrier—you’re drawing eyeballs, and the more views you get, the more leads you’ll have. Keep increasing your website visitors each month and eventually your … Continue reading 6 Reasons Fewer Website Visitors Generates More Revenue
Govind AgarwalFebruary 23, 2015 The amount of importance that Google has gained as a search engine is quite commendable as majority of the population relies on it for accurate information. Every individual trusts the data that this engine provides as it has earned immense reputation for its credibility. As a result, Google ensures that there … Continue reading SEO Advice: Focus on Fewer but Hard-Earned Links