Conventional marketing wisdom is history




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    Conventional marketing wisdom is history

    When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs.

    The MarTech® Conference was designed for marketing leaders like you. Join us April 3-5 in San Jose for a holistic program that blurs the boundaries between marketing, technology, and management and debunks the conventional wisdom that can hold you back…

    Conventional wisdom: The hardest part of software-powered marketing is implementation.

    MarTech’s take: Selecting the right technology and implementing it properly is essential, but just as important is ensuring you have the right team in place. You’ll learn from marketing pioneers who are reimagining their processes and upgrading their teams in sessions like…

    • Year One: Building a Marketing Ops Team From the Ground Up with Rachel Beck, Global Manager of Marketing Ops at Cisco Meraki
    • Maximize Efficiency and Scalability with the Right Team Structure, Data and Stack with Docker’s Chris Borkenhagen (CIO), Brian Donaldson (Manager of Development Engineering), and Kelly Horton (Senior Engineer of Marketing Technologies)
    • The Secrets to a High-Performing Martech Team with Patty Spiller, Senior Director of Growth Marketing at Livongo

    Conventional wisdom: Choosing applications for your martech stack will be simplified by industry consolidation.

    MarTech’s take: Think again, partner. M&A activity is brisk, but the underlying trends in marketing and software inexorably favor expansion. You’re going to have more martech to choose from in the future.

    During the opening keynote, Martech 2020: Succeeding in the Next Decade of Marketing, Jeffrey Eckman, CEO at Blue Green Brands and I will unveil and analyze the latest marketing technology landscape and the results of MarTech’s annual salary survey. You’ll be first to get the most comprehensive view of the state of the industry in 2019.

    Conventional wisdom: Executing martech well requires an entirely new set of skills.

    MarTech’s take: Not true. Fundamentals matter… perhaps now more than ever. If you’re reading this email, you’re an accomplished marketer. MarTech can equip you with the strategies, insights, and playbooks you need to perfect your skills.

    Check out the agenda for a complete look at what’s in store.

    Register NOW & save up to $600

    Psst… Don’t miss your chance to earn worldwide recognition from the MarTech community! Submit your marketing technology stack to the 2019 Stackie Awards to join the ranks of past winners including Cisco, Marin Software, Merkle, and more.


    Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


    About The Author

    Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today’s parent company, Third Door Media. The MarTech event grew out of Brinker’s blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.

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