Stephanie WhartonJuly 5, 2015 Working with a limited marketing budget has never been an easy feat for any brand. But, thanks to social media, this obstacle has become much more manageable in recent years. Organic beverage brand Suja Juice, which got its start in 2012, is active proof of that. Instagram, in particular, has emerged … Continue reading How To Identify And Retain Loyal Instagram Fans
Brooke BallardApril 22, 2015 What if you were given $ 20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? This conversation has come up in every corner of my life lately, most recently in a NYC networking group … Continue reading Wasting Your Ad Money? All Facebook Fans Are Unequal
Jorgen SundbergApril 1, 2015 How do you build an audience on social media? I recently had a chat with Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers. Have a listen to the audio podcast above or keep reading for an abridged transcript of … Continue reading How To Grow Your Subscribers, Fans, And Followers
VerticalResponseMarch 24, 2015 Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. The king of social media sites is also allowing most page administrators to make videos more prominent by selecting … Continue reading 5 Unconventional Ways to Create Videos That Engage Facebook Fans
Kelly FitzgeraldFebruary 2, 2015 It’s typical to find a new product or brand you enjoy, look them up on Facebook, and see how many Facebook fans they have. Sometimes we are quick to judge a brand by this number. We think, “Wow!” 5,000 fans? They must be doing something right. This may encourage you to … Continue reading Why Paying For Facebook Fans Is The Devil
