Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2023 Marketers got a slew of retail numbers on Wednesday, much of it wrapped in cost-per-click (CPC) data. U.S. retail sales slipped 1.1% in December from the prior month, but rose 6% compared with December 2021, reflecting the … Continue reading Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart
back-to-school Back-To-School Ad Spend Falls 70% by Sarah Mahoney @mahoney_sarah, August 28, 2020 With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase in consumer spending as parents buy pricey new laptops and desks for home schoolrooms, national … Continue reading Back-To-School Ad Spend Falls 70%
Liz Kislik — March 13, 2020 In a discussion about how to build high-performance teams, Transformational Energy Leadership podcast host Dr. Matthew Woolsey asked me a tough question: “What can leaders do when someone is really just falling down on the job?” I suggested that the first thing was that the leader should not give … Continue reading How to Lift Someone Who Falls Down on the Job
Google Search Visibility Of Social Falls, Video Rises by Laurie Sullivan @lauriesullivan, January 22, 2018 U.S. social media sites fared poorly in visibility on Google’s search engine in 2017, but YouTube and a few other video sites performed more favorably, which resulted in higher visibility. The top three sites — all social media — experienced … Continue reading Google Search Visibility Of Social Falls, Video Rises
by Scott Meyer Follow @ScottmeyerOctober 1, 2016 Marketers may remember when tag management systems started springing up, during the late 2000s and early 2010s. This was mostly in reaction to the proliferation of new digital marketing technologies that required tags. Tags, of course, are the small injections of code – usually javascript – that facilitate … Continue reading How Tag Management Falls Short
by Jeff MurphyAugust 31, 2016 Believe it or not, team building activities for work are critically important to the success of your business. In fact, the personal bonds formed between team members actually give your company a competitive edge. How does this work? It’s all about engagement. There’s a pretty clear link between the personal … Continue reading 35 Insanely Fun Team Building Activities For Work (“Trust Falls” Not Included)
Peter StarkSeptember 25, 2015 Leadership is about developing people, and that includes giving difficult feedback to employees about their performance. Leaders who see corrective feedback as a partnership with their employees and an opportunity to encourage their growth and development reap great rewards in employee engagement and productivity. Yet many leaders avoid the opportunity to … Continue reading 10 Reasons Why Your Feedback Falls on Deaf Ears
CEO Dick Costolo, in the investor hot seat, makes a case for the social network’s growing momentum. By Ainsley O’Connell February 5, 2015 Twitter CEO Dick Costolo was full of renewed brio today as he reported the company’s fourth quarter and end-of-year 2014 earnings. “We closed out the year with our business advancing at a … Continue reading Twitter Beats Fourth-Quarter Revenue Target, Falls Short On User Growth
