Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company. Scott Rayden on February 19, 2015 Q1 is a time of fine-tuning for the year to come. In performance marketing, data has been the largest contributor to our strategy/approach for as long as I can remember. That’s absolutely the case … Continue reading If You’re Not Using These Data Types, You Risk Falling Behind
Victoria Treyger November 22, 2014 If there’s an elephant in the room of the ‘Shop Local’ movement it’s this: If three quarters of U.S. consumers are aware of events like the upcoming Small Business Saturday, why aren’t small businesses blowing larger competitors out of the water? Small business owners everywhere are gearing up for Small … Continue reading 4 Reasons Why Appeals to ‘Shop Local’ May Be Falling on Deaf Ears
What’s worse than being uninformed? Being misinformed. In the complex world of social media marketing, a staggering number of pitfalls occur when strategists think they know something, but don’t. A strategist who’s in the position of “not-knowing” knows that he doesn’t know; this can be fixed. But a strategist who believes he knows the truth … Continue reading Falling for These 4 Social Media Marketing Myths Will Cost You Money
