There’s a lot of confusion out there about what information architecture is (and isn’t). Columnist Shari Thurow is here to clear up misconceptions and set the record straight. Shari Thurow on March 13, 2015 In my previous column, I wrote about the importance of information architecture (IA) during the web design process. In a nutshell, … Continue reading 6 Information Architecture Facts Every Business Should Know
Yohana PetrovicFebruary 25, 2015 Pinning 5 years ago was a physical act. They pinned notes to the fridge, the corkboard or the planner nailed to the wall of the kitchen. Today it is a digital virtual activity as people pin images to a social network called “Pinterest”. In the online world of social media with … Continue reading 10 Amazing Facts About Pinterest Marketing That Will Surprise You
Rob Petersen December 22, 2014 50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com). Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the … Continue reading 37 Facts On The Future Of Social Selling vs. Cold Calling
Jennifer Hanford November 22, 2014 Has your small business discovered the power of Pinterest marketing yet? If so, then you may already realize many of the benefits this visual platform has to offer a small business, such as: Increased website traffic Heightened brand exposure Genuinely loyal followers If you have yet to get started with … Continue reading Pinterest Marketing: 5 Facts Every Small Business Should Know
By Nischala Murthy Kaushik, Published November 8, 2014 As a marketing professional, creating and executing integrated social strategies for business is a core part of my work responsibilities, and hence I am always looking for latest, interesting, insightful and comprehensive content on Social Media data. I came across one recently, and found it worthy of … Continue reading Social Media In 2014 : Facts, Figures And Findings
You’ve all heard it before. The B2B buying process isn’t always as emotionally distant as its made out. And yet, that too is an ironic demonstration of perception being more prevalent than technical fact. Often times, lead generation campaigns are geared towards combating this. For instance, call scripts are designed to handle objections that dispute … Continue reading Lead Generation Tips – Perception VS Technical Facts
In the age of broadband Internet, World Wide Web acts as the most sought after media for netizens. If you know whom do you want to reach, internet provides ample opportunities and web marketing technologies to expand your business globally. SEO became a standard over time, when website owners realized the importance of getting listed … Continue reading Essential Facts About Search Engine Optimization
