by Andrew Gazdecki June 7, 2016 Follow @biznessappsJune 7, 2016 Your content is only as good as what it accomplishes. If you spend time and money crafting it, it needs to achieve something measurable and concrete, like generating new leads or educating customers. Without a clear purpose, you’re just adding more fluff to the server … Continue reading How Businesses Can Make the Most of Facebook’s Call-to-Action Feature
In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin. Matt McGee on May 31, 2016 Like many publishers, we get a lot of traffic to MarketingLand.com and SearchEngineLand.com from Facebook. It’s our No. 1 … Continue reading From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles
If you haven’t started using Facebook’s in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is improving performance and expanding the reach of advertisers. Andrew Waber on May 25, 2016 Just a few months ago, Facebook announced that its Audience Network was on track for a … Continue reading Why you should be looking at Facebook’s Audience Network
Released in beta, Messenger Platform allows businesses to build bots that can interact with customers or even handle purchases. Danny Sullivan on April 12, 2016 at 12:45 pm Facebook wants to ensure that Messenger is the new way that businesses can connect with people, pushing the platform and new bot support at today’s F8 annual developers conference. … Continue reading Facebook’s Messenger Platform launched, allows businesses to build bots
by Sahail Ashraf April 8, 2016 Follow @TalcontentApril 8, 2016 Your company website certainly isn’t dead. It is just becoming a part of a much larger network of potential exposure for your brand. There are so many social media platforms helping brands develop whole new areas of content distribution. The website is now just part … Continue reading Should We Promote Our Website Or Use Facebook’s Instant Articles?
by Chris Boyles March 17, 2016 Follow @chrsboylsMarch 17, 2016 A few years ago Business Insider famously published an article entitled “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad.” Their list of things you’d have a greater chance of doing: Winning a Mega Millions lottery … Continue reading How Facebook’s New Ads Make a Compelling Case for Content Marketing
by Lucas Miller March 5, 2016 Follow @EchelonCopyMarch 5, 2016 Two years ago, Facebook began rolling out its trending topics section in spite of much eye-rolling and snide remarks. It seemed that the social media giant was simply copying Twitter’s rapid-response style. While that may be true, Facebook has used its immense algorithmic capabilities to … Continue reading 3 Ways Facebook’s Trending Topics Has Altered Social Media
by Robert Nissenbaum February 29, 2016February 29, 2016 What Was Your Reaction? When Facebook’s reactions showed up last week, there was the typical banter as to who likes them and who doesn’t. Me, as with most new features or updates, it’s never about liking or disliking them. It’s about figuring out how to use them. … Continue reading How To Use Facebook’s ‘Reactions’ To Get More Engagement
by Jon Dickson February 23, 2016February 23, 2016 Facebook continue to take strides in developing timeline relevancy for pretty much all of its users. In January, they launched a tool to help your brand organically reach key segments of your audience based on specific user interests, without applying advertising spend. We’ve all been there, painstakingly … Continue reading 5 Ways To Use Facebook’s Audience Optimisation To Become A Brilliant Publisher
by Meaghan Alvarado February 19, 2016 Follow @MeaghanmaeFebruary 19, 2016 Earlier this month, Facebook updated the algorithm associated to their News Feed. Instead of using quantitative feedback (like and comment count), they’re now using qualitative feedback to show relevant content to users. According to Social Media Today: “What that means, in practical terms, is that … Continue reading How Will Facebook’s Recent Update Affect Your Brand?
