by Michael Bird January 12, 2016January 12, 2016 When Facebook first offered advertising opportunities for businesses, most B2B marketers saw Facebook as a B2C platform. They thought most of their audience would congregate around LinkedIn, and even though LinkedIn’s advertising was more expensive, it seemed to be worth the cost. Now B2B marketers understand Facebook … Continue reading How B2B Companies Can Optimize Facebook Ad Creative
by Cent Muruganandam January 11, 2016 Follow @centmuruJanuary 11, 2016 Most brands would have noticed their organic Facebook reach has started to decline. This decline has been visible from late 2013. According to Ogilvy, organic reach has declined to 6%, a drop of 49% since October 2013. What is Organic Facebook Reach? “Organic reach refers … Continue reading 5 Ways to Grow Your Organic Facebook Reach [Infographic]
by Ty Rothstein January 8, 2016 Follow @https://twitter.com/AmitiRothsteinJanuary 8, 2016 Up until 2016 Facebook trended as one of the top marketing and advertising platforms on the web. That does not stand to change in 2016. However, we do expect to see Facebook changes that make Facebook a useful customer service solution, and a central social … Continue reading How 3 Facebook Changes will Affect Customer Service and Social Commerce
by Kerry Butters January 6, 2016 Follow @markITwriteJanuary 6, 2016 For about a decade now, YouTube has dominated online video. And, covering roughly the same timeframe, Facebook has dominated online social networking. Indeed, whilst these two giants kept to their own devices – one as a platform for publishing and sharing video content, and the … Continue reading Understanding The Power Of The Facebook Video Ad (And How To Harness It)
Danny Sullivan on January 6, 2016 How is mobile impacting how people buy and shop? A panel with Facebook and Target discusses that topic and more at the CES conference in Las Vegas today. The panel features Jeff Jones, CMO, Target, and Carolyn Everson, VP, Global Marketing Solutions, Facebook, speaking with each other. Our live … Continue reading #CES Live Blog: Facebook & Target On Mobile & Digital Marketing
By Joe Cox January 4th, 2016 These days having a good web presence isn’t just about having a website that lists your services. Your customers will expect you to have a host of social media pages, as well as the obligatory company blog on your site. For businesses it can seem a daunting choice … Continue reading Why Drive People To Facebook or Twitter Instead Of Your Blog
by Jonathan Kudabeck January 2, 2016January 2, 2016 When you compare the slow-moving and methodical marketing platforms of print, radio and television with today’s rapidly-changing and unpredictable social media platforms, it’s like comparing the merry go round at your local state fair with the head-jerking twists and stomach-sinking plunges of the USA’s tallest roller coaster: … Continue reading The Facebook Ride: Turn, Twist and Hold On
By Martha Vasquez|2015-12-22T14:26:59+00:00December 28th, 2015|Local Search|0 Comments Facebook has launched a directory that connects users with local businesses and organizations with the best Facebook reviews and ratings. This can be huge especially now that Google Plus removed almost all the local component from the G+ page. The directory is divided into different categories As an … Continue reading Facebook Market for Local Services
by Mike Bird December 28, 2015December 28, 2015 Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate Looking for … Continue reading Five Facebook Advertising Features You Haven’t Tried Yet
by John Waldron December 28, 2015December 28, 2015 Conversions, conversions, conversions. That’s the name of the game with pretty much all content marketing. And, just as video marketing is no exception, neither is Facebook video marketing. We’ve discussed at length in previous posts the 10 Elements of High Performing Facebook Video Ads, we’ve had a … Continue reading How To Increase Conversions With Facebook Video Ads
