by Justin Wong March 18, 2016 Follow @CurvecommsMarch 18, 2016 For those of you who haven’t entered the world of Facebook advertising, there’s a lot of daunting vocabulary. Understanding what all these terms mean may not guarantee a perfect advertising campaign, but it will help you set up your ads properly and make better sense … Continue reading 8 Facebook Advertising Terms You Need To Know
by Shelley Pringle March 17, 2016 Follow @shelleypringleMarch 17, 2016 Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. If you’re an advertiser, and you’re not ready to trust an automated … Continue reading How (and Why) to Use the Silent Treatment in Facebook Video Ads
by Katie Cooper March 15, 2016 Follow @loopthecoopMarch 15, 2016 When you’ve worked hard to build and maintain your brand, it’s easy to become emotionally attached to your work. However, it’s also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. … Continue reading Managing the Negatives: 5 Tips for Handling Angry Customers on Your Facebook Business Page
by Justin Wong March 13, 2016 Follow @CurvecommsMarch 13, 2016 Canvas is a brand new tool for Facebook advertisers announced in early March. As opposed to regular Facebook ads, Canvas ads ONLY work on mobile phones. These advertisements work like a mobile landing page; with users scrolling down through photos, videos, carousels, and calls to … Continue reading What Is Facebook Canvas?
by Azure Collier March 13, 2016 Follow @azurecollierMarch 13, 2016 If you’re a Facebook user, you’ve noticed the new Facebook Reactions feature that allows people to express themselves beyond just liking a post. What are Facebook Reactions? Facebook Reactions are an extension of Facebook’s Like button. If you hover over the button on a Facebook … Continue reading What Small Businesses and Nonprofits Need to Know About Facebook Reactions
by Scott Fenstermaker March 11, 2016March 11, 2016 Faster Reading, Easier Sharing Coming up on April 12th, Facebook will release its Instant Article functionality to the wide world. This means that anyone who creates content can post that content directly to Facebook, rather than (or along with) publishing it to their own website. Instant Articles … Continue reading Oh Oh It’s Magic: Facebook Instant Articles Now Available for Your Business
by Brian McNeil-Smith March 10, 2016 Follow @easypromosappMarch 10, 2016 As a retailer, you’ve probably read or heard enough about social media to have launched a Facebook page. In fact, for some, a Facebook page comes before a website or even a blog. And like most, after putting some time into a nice picture and … Continue reading Facebook Timeline Sweepstakes: Easy Ways to Increase Followers and Engagement for Your Brand
by Brooke B. Sellas March 9, 2016 Follow @madSMscientistMarch 9, 2016 When it comes to Facebook content, one thing we always hear from clients is, “I have no idea what to post to Facebook.” Or, “I have nothing to post to Facebook.” While you may not know what to post, trust me, there are plenty … Continue reading 6 Ways To Create Amazing Facebook Content [Guide]
by Margot da Cunha March 8, 2016March 8, 2016 It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily. As marketers, we know how critical it is to have a business Facebook presence, but we also … Continue reading 10 Smart & Easy Facebook Marketing Ideas
by AJ Agrawal March 7, 2016 Follow @ajalumnifyMarch 7, 2016 Facebook advertising is well-known as one of the most affordable ways to reach your target audience. There are 1.39 billion monthly users to target. But Facebook isn’t always easy to work with. Set a budget and they will spend it. Facebook is very easy to … Continue reading How to Properly Scale Facebook Ads
