Facebook’s Atlas can now serve video ads across desktop and mobile and measure how ads lead people to purchase on different devices or in physical stores. Tim Peterson on March 7, 2016 Facebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as … Continue reading Facebook Closes Atlas’s Video Ad-Serving Gap, Widens Sales Measurement
by Erin Sagin March 6, 2016March 6, 2016 We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to identify what changes we need to make to get more visibility and traction for our Facebook posts. Others know exactly … Continue reading 6 Free Facebook Marketing Tools to Juice Up Your Campaigns
Are you using the Facebook direct response ads that are best for your business? Columnist Brad O’Brien shares his top three and discusses how you can implement them. Brad O’Brien on March 4, 2016 Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting … Continue reading Three Facebook Direct Response Products You Should Be Using Now
by Justin Wong March 4, 2016 Follow @CurvecommsMarch 4, 2016 There’s a lot more to Facebook that meets the eye. Even though Facebook is by far the most popular social network in the world, there are lots of hidden customizations, settings, and features many people aren’t aware of. Note that these won’t be very useful … Continue reading 4 Hidden Facebook Features You Didn’t Know Existed
by Ty Rothstein March 3, 2016 Follow @https://twitter.com/AmitiRothsteinMarch 3, 2016 The results that video marketing can bring to your business are nothing short of happiness and a base for long-term, sustainable growth. For the past few years, with the rise in the number and amount of eCommerce purchases, the effects of video have been astounding: … Continue reading The 2016 Facebook Video Marketing Strategy for Growth
Email sign-ups in Instant Articles offer a chance for publishers to own some of the audience they’re borrowing from Facebook. Tim Peterson on March 2, 2016 Facebook has started letting publishers include email sign-up forms in their Instant Articles. Digiday first reported the news earlier on Wednesday. Marketing Land came across an example of … Continue reading Facebook Adds Email Sign-Up Forms To Instant Articles
Columnist Andrew Waber delves into Facebook ad data and comes away with some best practices to help lead generation advertisers reach consumers at the right time. Andrew Waber on March 2, 2016 Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was developed by the … Continue reading Generating Leads On Facebook: What You Need To Know
by Ezra Chasser February 29, 2016 Follow @echasserFebruary 29, 2016 Last week, Facebook rolled out Reactions globally, allowing users on both desktop and mobile to choose from five additional emotional reactions (Love, Haha, Wow, Sad, Angry) along with the traditional Like. Facebook Insights break down engagements by Reaction. As you can see from this post … Continue reading Facebook Reactions: Practical Applications for Small Businesses
by Bonnie Harris February 26, 2016 Follow @waxgirl333February 26, 2016 Social media has opened up a world of affordable, highly visible advertising. Understanding this world requires a solid grasp on marketing and computer science. Facebook advertising offers more than one form of audience-specific advertising platforms, each of which has its own legal, fiscal and promotional … Continue reading 5 Things To Know About Facebook Advertising
by Chris Horton February 25, 2016 Follow @chrshortonFebruary 25, 2016 By my reckoning, the history of digital technology can be broken up into four distinct epochs. So far we’ve experienced three, but the fourth, virtual reality, is just around the corner. It all began with the personal computer, a paradigm-shifting platform that added efficiency to … Continue reading Facebook Doubles Down on Social Virtual Reality: What it Means for Marketers
