Tag Archives: Facebook

17 Brands Effectively Using Instagram Live & Facebook Live

By Michael Quoc October 16th, 2017 Live streaming has grown significantly in recent years, and Facebook Live and Instagram Live have quickly risen to the top. We’re all visual creatures, but people especially love social live video. Native Facebook videos (meaning ones filmed and streamed via the platform) enjoy nearly double the engagement of video shared … Continue reading 17 Brands Effectively Using Instagram Live & Facebook Live →

Facebook Ads vs. Google Adwords: Which Is Better for Local Business?

Ali J. Taylor — October 11, 2017 Follow @BelMarketingDS — October 11, 2017 StockSnap / Pixabay No matter how much money you have in your budget for social media marketing, maximizing your advertising spend is your primary goal. Choosing the best channel to focus your marketing dollars can mean the difference between an effective campaign … Continue reading Facebook Ads vs. Google Adwords: Which Is Better for Local Business? →

How to Define the Success of Facebook Video Ads: The 4 Metrics You Need to Watch

Ana Gotter — October 4, 2017 — October 4, 2017 Simon / Pixabay Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, … Continue reading How to Define the Success of Facebook Video Ads: The 4 Metrics You Need to Watch →