Tag Archives: Facebook

Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How

Akvile DeFazio July 4, 2020 Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into … Continue reading Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How

7 Amazing Ways Facebook Stories Can Increase Engagement & Sales

Victoria Taylor June 17, 2020 Despite new and upcoming social media apps like TikTok and Instagram’s upgraded features, Facebook still remains one of the most popular social media platforms to date, reaching 60.6% of internet users. Facebook is the go-to platform for business owners and marketers, helping them capture the audience’s attention with the highest … Continue reading 7 Amazing Ways Facebook Stories Can Increase Engagement & Sales

How to Use Facebook Video Marketing to Drive Conversions [Infographic]

Maria Ganta — June 10, 2020 Video has always been an extremely engaging part of the Facebook experience, and one of the best content formats for marketing your businesses, especially these days. With video marketing quickly becoming one of the most powerful techniques of delivering your brand message to new and existing audiences, it’s difficult … Continue reading How to Use Facebook Video Marketing to Drive Conversions [Infographic]

How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook

Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook by Laurie Sullivan  @lauriesullivan, June 4, 2020 Many marketers and U.S. consumers are closing their wallets in disgust in the wake of the murder of George Floyd as well as Ahmaud Arbery, Tony McDade, Breonna Taylor and other black men and women. Tinuiti analysis shows that … Continue reading How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook

6 Quick Tips for Creating eCommerce Facebook Video Ads that Covert [+ Examples]

Mushon Heinisch — May 27, 2020 Want to create eCommerce Facebook video ads that boost sales like no one’s business? You’ve come to the right place! In this quick, no-nonsense guide, our Head of Media and PPC guru gives you six super easy tips to get your Facebook ads converting. These foolproof, must-do expert tips … Continue reading 6 Quick Tips for Creating eCommerce Facebook Video Ads that Covert [+ Examples]

8 Characteristics All Facebook Messenger Chatbots Should Have

Larry Kim — May 14, 2020 I’ve said it before and I’ll say it again: chatbots are a unicorn hack for your Facebook Marketing Strategy. Facebook Messenger chatbots deliver up to 80% better engagement than other channels (like email marketing or Facebook posts). Not only does Facebook Messenger marketing deliver more engagement, it also allows … Continue reading 8 Characteristics All Facebook Messenger Chatbots Should Have