Victor Blasco — April 30, 2020 These days, businesses can’t afford to neglect their Facebook and Instagram presence. However, while being there is a good first step, part of your success is measured by how active you are and, above all, how engaging your content is. Luckily, both platforms provide a handful of resources to … Continue reading 7 Useful Tips to Optimize Your Facebook and Instagram Live Videos
Colby Flood — April 23, 2020 Your business is running a Facebook ad campaign but isn’t seeing any sales come in. You know that the platform works because you’ve heard other businesses rave about it, but aren’t sure why your ads aren’t doing the same. In this article, we will discuss how to set up … Continue reading Using Facebook Analytics to Optimize Your Ad Campaign
Advertisers will not be required to use CBO. Ginny Marvin on April 21, 2020 In a reversal, Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level. Advertiser choice. “To provide advertisers … Continue reading Facebook pulls back on Campaign Budget Optimization mandate
Emily Stephens — April 16, 2020 Facebook Ads are an effective way to reach hyper-targeted audiences with engaging content. Depending on your business, goals, and core demographic, Facebook can be the perfect platform to boost leads, build awareness or increase website traffic. Though the Facebook Ad setup is fairly simple, without careful planning, it’s easy … Continue reading Facebook Ads 101: Best Practices
Ana Gotter — April 15, 2020 When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? … Continue reading How to Make Your Direct to Consumer Advertising on Facebook More Successful
Kyle Weber — April 14, 2020 Remember a few years ago when deleting your Facebook account was courageous? People would post a status notifying family and friends of their apparent martyrdom before going offline for good. Then, three weeks later they’re back from the dead with a new profile and new friend request and you’re … Continue reading Who Uses Facebook Anymore: A Marketer’s Guide to 2020 Social Media Demographics
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Jacob Baadsgaard on April 14, 2020 Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the … Continue reading 5 reasons why your Facebook Ads campaigns are failing
Taylor Gordon — April 13, 2020 At the end of last year, I began playing around with audio and video marketing for my business. I’m in the middle of recording audio versions of each of my blog posts and planning a Facebook Live video marketing push. I hope to host Facebook live mini-workshops once or … Continue reading Why You Should Be Experimenting With Facebook or Instagram Live Video ASAP
Renata Ekine — April 10, 2020 During a crisis, many people turn to Social Media to inform themselves, to interact with loved ones and browse the feed looking for an escape. Social Media usage increases and where the consumer is, the marketer should follow, right? Kind of! In this article, we will explain why you … Continue reading How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate
Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2020 Data released this week found that 58.1% of bots identified in February could mimic human behavior, meaning that they can disguise their identity and create fake accounts on social media sites to post propaganda … Continue reading Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
