Carolyn CreweJanuary 24, 2015 With recent changes to Facebook’s algorithm, small businesses and startups are having to pay to get their content in front of Facebook followers. While the jury is still out on what to do about it, many business owners feel that with 1.35 billion monthly active users, Facebook’s potential as social media … Continue reading A Beginner’s Guide To Facebook Ad Campaigns
Ryan PinkhamJanuary 21, 2015 If you’re on Facebook, you may have noticed a growing number of videos showing up in your News Feed. You’re not alone. According to Facebook, The amount of video from people and brands in the News Feed has gone up 3.6 times in the last year. In the US, the … Continue reading How to Add Video to Your Facebook Marketing Strategy
Henley WingJanuary 20, 2015 As many of you know, Facebook announced a major change last year that will give promotional organic posts less visibility, starting in January of 2015. Well, it’s already 2015. So what should do marketers do (other than panic)? We decided to ask 17 Facebook marketing experts to tell us how to … Continue reading 17 Experts Tips On Dealing With The Latest Facebook Algorithm Changes
Brian HonigmanJanuary 20, 2015 Online video has been exploding in popularity for the past decade (in fact, 79 percent of all the traffic online is related to video) and there is one name that has always been synonymous with online video – YouTube. While YouTube is still a major traffic destination, there is a relatively … Continue reading Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape
Laura DonovanJanuary 18, 2015 The one major trend in marketing that has been pervasive for the last several years is that customers want to find the products and services they are looking for. They do not want to be found. This is the real difference between Inbound and Outbound marketing. I am old enough to … Continue reading Facebook or Yellow Book – Which Do You Use?
Business.comJanuary 18, 2015 Facebook offers a powerful tool that can be a cost-effective advertising solution if leveraged intelligently. To start, set measurable goals for your Facebook campaigns so you can track success and generate the most engagement and ROI. Create more quality conversions by establishing the focus and main objective of your campaign, such as … Continue reading How To Create Facebook Ads That Drive Sales
Eric HammisJanuary 17, 2015 Have you ever considered the amount of people who access Facebook from their mobile devices? Out of the 1.32 billion people that use Facebook each month, 399 million of them only use Facebook through their mobile phone. So essentially, Facebook is becoming more of a mobile app than a desktop app. … Continue reading How To Use Facebook Mobile Ads To Drive Traffic
Businesses and brands can use structured data markup to add to or modify the social networks displayed in their knowledge box entry. Martin Beck on January 15, 2015 Bloomua / Shutterstock.com As our sister site, Search Engine Land, reported today, Google has started displaying social media accounts other than Google+ in the knowledge graph box … Continue reading How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph Boxes
By Anton Koekemoer, January 05, 2015 If you are using a Facebook business page in your social media strategy to compliment your overall marketing strategy, are you measuring your business page on Facebook correctly? Everything regarding digital marketing should be measured so that you can analyse what is working and what is … Continue reading If you want Facebook Insights to really be useful, you have to use it effectively
Bernadette ColemanJanuary 13, 2015 Marketing can get expensive, so why not make the most of the free, easy-to-use outlets like a Facebook Business Page first? Social media is an important, if not necessary, facet of any marketing plan. And on the plus side, it can be completely free to use while also being customizable, allowing … Continue reading Optimizing Your Facebook Business Page for Local SEO
