Michelle McGowanFebruary 2, 2015 The time we’ve all been hinting at has finally arrived – Facebook is officially putting the kibosh on organic reach for brand pages. Translation? If you’re not paying to be seen, you won’t be seen. “No matter how creative a brand’s Facebook posts may be, they simply won’t get shown to … Continue reading Social News: Facebook Puts an End to Organic Reach for Brand Pages
Kelly FitzgeraldFebruary 2, 2015 It’s typical to find a new product or brand you enjoy, look them up on Facebook, and see how many Facebook fans they have. Sometimes we are quick to judge a brand by this number. We think, “Wow!” 5,000 fans? They must be doing something right. This may encourage you to … Continue reading Why Paying For Facebook Fans Is The Devil
Online survey by Salesforce Marketing Cloud’s found that 66% plan to use Facebook on their second screen on game day, compared to 56% for Twitter. Martin Beck on January 30, 2015 Never mind the big screen on Super Bowl Sunday. What’s going to be on your second screen? If you’re like most people, it’ll … Continue reading Facebook Will Be Used More Than Twitter During Super Bowl [Survey]
Video views on the network have tripled since September. Martin Beck on January 28, 2015 Facebook’s video surge is looking more like a tidal wave. In remarks during Facebook’s quarterly earnings call with investors today, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views a day. That’s up from 1 … Continue reading Facebook Now Gets 3 Billion Video Views A Day
Arik HansonJanuary 24, 2015 In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move. Advertisers wanted to bolster results. They needed clearer calls to action. More advertisers were joining the fray. It was time for something like this. Since then, we’ve seen more and more … Continue reading More Brands Are Using Facebook CTA Buttons (But More Still Should)
by Erik Sass, (January 27, 2015) Unless you live under a rock you probably already know that Facebook and Instagram were offline for about an hour last night, giving rise to much wailing, gnashing of teeth, and hearty imprecations against the heavens, arms raised in woe. Service was quickly restored, but the outage — and … Continue reading Facebook Referral Traffic Soars
by David Rodnitzky, January 26, 2015 A prominent investment bank recently raised its target on Facebook’s stock to $102 per share. If Facebook does hit that number, the company will be worth $285 billion, or about 84% of Google’s value as I write this. The investment bank’s target increase comes as a result of Facebook’s … Continue reading Facebook Audience Network vs. AdSense: A Battle Royale Brews
If not the world, as originally intended, CrowdTangle has at least changed your Facebook feed. By Sarah Kessler January 23, 2015 When CrowdTangle’s founders started it in 2011, they saw it as a tool for changing the world. Originally the app, which won funding from the Knight Foundation, organized activism on Facebook by merging pages, … Continue reading The Secret Tool That Upworthy, BuzzFeed, and Everyone Else Is Using To Win Facebook
Theo LevinsonJanuary 26, 2015 Here’s a good idea: stop trying to “get the word out.” If you think the only problem your brand is facing is visibility, then you’re wrong. Visibility is part of the problem. There are simply too many brands out there right now. In short; stop thinking of Facebook as an advertising … Continue reading Top 6 Things You Need To Be Doing On Facebook to Increase Your Brand
Megan BreinigJanuary 24, 2015 Having enjoyed its status as the largest social media platform since 2012, Facebook is the everlasting trendy topic. The question on many of our minds is what’s next. As we kick off the 2015 with the beloved mantra of “out with the old and in with the new” in mind, brands … Continue reading Future Of Facebook For 2015
