YouTube’s head of content says the video giant has seen 50% annual growth in views for the last three years and that there’s plenty of room in the market for other players. Martin Beck on February 18, 2015 Online video is so hot right now, but YouTube, the grandfather of the industry, isn’t worried about … Continue reading YouTube Says Growth Is Still Strong Despite Push From Facebook (DD)
Tag Archives: Facebook
Facebook Wants To Help Publishers Fix The Mobile Reading Experience
Facebook’s chief product officer Chris Cox says the company is in early discussions with publishers about hosting their content and insists Facebook wants to be a partner not a conquerer. Martin Beck on February 18, 2015 Asa Mathat Facebook is making a case to publishers that the social network can do a better job serving … Continue reading Facebook Wants To Help Publishers Fix The Mobile Reading Experience
Is Facebook Marketing Still Worthwhile For Small Businesses?
Business.comFebruary 14, 2015 Business owners and decision makers have a lot of responsibilities to juggle on any given day; so the question is, should they still leave room on their plates for Facebook marketing? It’s not the no-brainer strategy that it was several years ago, when it was essentially a free way to promote and … Continue reading Is Facebook Marketing Still Worthwhile For Small Businesses?
What are Facebook Relevance Scores?
Justin WongFebruary 13, 2015 Facebook’s relevance scores are now officially in effect and they’ll have a major impact on all your Facebook ads. For those of you who are used to advertising through Google Adwords, the idea of a “relevance” score should sound very familiar. Basically, Facebook now evaluates new advertisements based on how well … Continue reading What are Facebook Relevance Scores?
To Improve Ads Quality, Facebook Will Expose “Relevance Score”
Marketers encouraged to boost relevance, which lowers bidding requirement. Greg Sterling on February 11, 2015 Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to … Continue reading To Improve Ads Quality, Facebook Will Expose “Relevance Score”
How Small Businesses Can Use Facebook Dark Posts
Lucinda WatrousFebruary 7, 2015 The landscape of good Facebook advertising is changing once again. Right now, businesses using newsfeed style ads can capitalize on a new trend of “dark posts.” A dark post is using a newsfeed style ad that doesn’t actually get published to your page’s feed. With newsfeed style ads generating 49x the … Continue reading How Small Businesses Can Use Facebook Dark Posts
Seven Simple – Yet Powerful – Tips To Grow Facebook Engagement
Can a few simple modifications to a social action drastically improve the number of supporters driven to action? Yes. Here’s a great example of how one organization improved the performance of their Facebook social actions by 300 percent. Polar Bears International, a Montana-based organization dedicated to saving these striking creatures, launched a successful social action campaign during Polar Bear … Continue reading Seven Simple – Yet Powerful – Tips To Grow Facebook Engagement
5 Ridiculously Powerful Facebook Ad Targeting Strategies
Larry KimFebruary 4, 2015 You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of … Continue reading 5 Ridiculously Powerful Facebook Ad Targeting Strategies
More Compelling Reasons to Use Facebook Ads
Laura DonovanFebruary 4, 2015 With 86% of adults using the internet and 77% of them on Facebook, Facebook is quickly becoming an important place to spend advertising dollars. Over 1 billion people visit the site monthly and many turn to the site to determine what to purchase. Facebook advertising is not only less costly than … Continue reading More Compelling Reasons to Use Facebook Ads
Pros and Cons of Facebook Advertising:
Heidi SchmidtFebruary 3, 2015 Recently, I ran a Facebook advertising campaign that was hugely successful for a client. An event, that had otherwise not sold any tickets, sold out in 3 days largely thanks to a paid Facebook campaign. I’m not an advertising guru, but I’m at the point where I’m confident in knowing what … Continue reading Pros and Cons of Facebook Advertising:
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