Tag Archives: Face

Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models

Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models by Laurie Sullivan  @lauriesullivan, (March 25, 2022) The European Union passed landmark antitrust regulations late Thursday. The regulations, expected to come into force as early as October, could change the business models of large U.S. technology companies such as Amazon, Apple, Google, and … Continue reading Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models →

The top 4 data issues campaign managers face and how to solve them

Enable your marketing teams to be agile enough to react to real-time insights. Position2 on October 8, 2021   Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless … Continue reading The top 4 data issues campaign managers face and how to solve them →

The Changing Face of TikTok

Linda Landers October 5, 2021 By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Since then, it has overcome a long list of problems—including increased pressure from legislators and copycat features from long-standing social media giants—to become one … Continue reading The Changing Face of TikTok →

CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns

CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns by Laurie Sullivan  @lauriesullivan, March 24, 2021 Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue, growth and customer acquisition opportunities when it comes to implementing multichannel campaigns. The findings are part of a Chief Marketing … Continue reading CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns →

How to Face Failure: You Can Damage or Strengthen Your Business

Liz Kislik January 15, 2021 We all deal differently with setbacks and disappointments. But it’s a lot easier to work with people who face the reality of the experience and figure out straightforward, practical ways to bring their teams and organizations forward. In contrast, leaders and colleagues who are perceived as living in a fantasy … Continue reading How to Face Failure: You Can Damage or Strengthen Your Business →

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2.  Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies →

4 Important Lessons When Developing Business Goals in the Face of Adversity

Natasa Djukanovic December 3, 2020 There is no doubt that the past year has been challenging for businesses across the globe, with the most carefully laid strategies for 2020 essentially tossed out the window. Suddenly, the goals we set for the year were no longer relevant in the face of uncertainty, and, as a result, … Continue reading 4 Important Lessons When Developing Business Goals in the Face of Adversity →

How to Win at Selling When You Can’t Meet Customers Face to Face

Carrie Morgan November 15, 2020 JESHOOTS-com / Pixabay Many B2B salespeople are used to meeting with their customers face to face; delivering presentations or holding discovery meetings. Their training has been focused around how to hold successful meetings and reading customer body language – only for it all to be thrown up in the area … Continue reading How to Win at Selling When You Can’t Meet Customers Face to Face →