Tag Archives: Face

Martech platforms reduce costs as CMOs face budget cuts

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Amy Gesenhues on March 31, 2020 Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing … Continue reading Martech platforms reduce costs as CMOs face budget cuts

The Power of Upper Limits: How to Set Goals That Actually Work, Even In the Face of Uncertainty and Chaos

Mayo Oshin — August 16, 2019 Follow @mayowaoshin — August 16, 2019 In 1979, Howard Putnam, CEO of Southwest Airlines at the time, faced a complex problem and a difficult decision on the new direction to steer his company. [1] The deregulation act passed in 1978 opened the gates for a flood of new competitors … Continue reading The Power of Upper Limits: How to Set Goals That Actually Work, Even In the Face of Uncertainty and Chaos