Jon Fingas @jonfingas Microsoft just made one of the largest-ever bids for a game studio. The company has announced plans to acquire Activision Blizzard for $95 per share, valuing the all-cash deal at an enormous $68.7 billion. The deal would make the combined entity the “third-largest” game company by revenue, according to Microsoft, and … Continue reading UK competition regulator extends Microsoft-Activision investigation by six weeks
Tag Archives: Extends
ActiveCampaign extends Slack integration
Sales, marketing and customer support teams connect through ActiveCampaign app for Slack. Chris Wood on April 4, 2022 Customer experience automation company ActiveCampaign has extended its integration with Slack to connect sales, marketing and customer support teams and operations. The ActiveCampaign app for Slack can be used by small organizations, as well as large enterprises. … Continue reading ActiveCampaign extends Slack integration
Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Respondology extends its brand protection to Twitter
A scalable solution to protect brands from toxic comments on social media extends its portfolio to Twitter. Kim Davis on January 12, 2022 Respondology, a solution which provides automated protection for brands or individuals on social media platform, has announced an extension of its capabilities to Twitter. Facebook, Instagram and YouTube were already in its … Continue reading Respondology extends its brand protection to Twitter
Instagram Live Extends Limits, Making Live Streaming a Better Option
Darren Low December 1, 2020 Instagram Live has changed the way it manages live streaming video, and we think it makes streaming a much better deal on the platform for brands. Live streaming saw a huge resurgence in 2020. This was mostly down to the fact that the world experienced a huge epidemic in the … Continue reading Instagram Live Extends Limits, Making Live Streaming a Better Option
Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard
Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard
TrueView for action inventory extends to Google video partners
New campaigns will be added into video partners automatically. Ginny Marvin on July 23, 2019 at 9:30 am Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after … Continue reading TrueView for action inventory extends to Google video partners
Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads
Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads by Laurie Sullivan @lauriesullivan, May 14, 2019 Discovery ads, which Google announced at Marketing Live, fits the visual theme that Philipp Schindler, Google chief business officer, talked about in his opening remarks at the event on Tuesday in San Francisco. Schindler said the future of search … Continue reading Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018 Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats — … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
Advanced Social Targeting Extends Reach of Digital Video Advertising
by ZOG Digital April 25, 2016 Follow @zogdigitalApril 25, 2016 Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Last week, Facebook unveiled updates to its advertising interface that … Continue reading Advanced Social Targeting Extends Reach of Digital Video Advertising
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