Tag Archives: Experiences

Budgets, Goals Common Digital Hurdle In Creating Experiences

Goals Settings

Budgets, Goals Common Digital Hurdle In Creating Experiences by Laurie Sullivan, Staff Writer @lauriesullivan, March 1, 2017 About half of decision makers at companies are knowledgeable enough to address specific user needs across all platforms, but few know the steps that will lead their brands to success. Only 44% of respondents to a study released … Continue reading Budgets, Goals Common Digital Hurdle In Creating Experiences →

Report: Agencies Are Struggling To Deliver Omni-Channel Experiences

Omni-Channel

by Larissa Faw, December 14, 2016   More than eight in 10 agencies (81%) will increase tech investments in 2017, with 75% saying they will focus on personalization and customer journeys, according to research by omni-channel provider Kitewheel which works with 25 of the world’s leading marketing agencies, including Omnicom, WPP, Publicis and Havas.  The … Continue reading Report: Agencies Are Struggling To Deliver Omni-Channel Experiences →

How to Deliver Experiences That Strike a Chord [Infographic]

Customer Experience

Ben Tepfer — December 13, 2016 Follow @bentepfer— December 13, 2016 Brands that master cross-channel personalization now have the power to create consistent customer experiences and foster deeper “experience loyalty” with consumers. It’s imperative that all marketers overcome the barriers to cross- channel personalization and create the kinds of memorable experiences that keep customers coming … Continue reading How to Deliver Experiences That Strike a Chord [Infographic] →

Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey

Customer Experience

Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey →

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

Email Marketing Tools

Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences →

Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences

Advertisement

by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences →

How eCommerce Wholesale Platforms are Improving Customer Experiences

eCommerce

by Chris Layne August 1, 2016August 1, 2016 eCommerce wholesale websites, both mobile and desktop, are changing the wholesale landscape. B2B sales have already outpaced B2C sales by almost double, and wholesalers are quickly implementing eCommerce platforms to suit their clients’ needs. As B2B eCommerce continues to grow, the presence of uniquely B2B-focused features will … Continue reading How eCommerce Wholesale Platforms are Improving Customer Experiences →

How To Use Social Media To Transform Negative Customer Experiences

Feedback Management

by Imani Mixon April 9, 2016April 9, 2016 Back in the day, the customer journey began with the ding of the overhead doorbell of the convenience store and concluded as items were neatly wrapped at the cash register. If your company was lucky, a memorable in-store visit would result in positive recommendations from happy customers … Continue reading How To Use Social Media To Transform Negative Customer Experiences →

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