Tag Archives: Experiences

Want to Thrive in the Future of eCommerce? Start Creating Unique Experiences

by JT Ripton March 6, 2016March 6, 2016 As e-commerce grows and the Internet spreads through our lives to inform our hourly habits, e-commerce retailers must make sure they meet the rising expectations of customers in an increasingly connected world. Consumers are holding businesses accountable for their actions and funneling the entire shopping experience through … Continue reading Want to Thrive in the Future of eCommerce? Start Creating Unique Experiences →

6 Statistics Behind Poor Candidate Experiences

Effective Hiring

by Daniel James November 18, 2015 Follow @FurstPersonNovember 18, 2015 Your job candidates want to work for you – that’s why they took the time to seek out your application, review your organization, and learn about your company. But after all that effort that the candidate puts in, they might suddenly walk away from your … Continue reading 6 Statistics Behind Poor Candidate Experiences →

What’s More Important, Experience Or Experiences

Strategy

Dave BrockSeptember 2, 2015 The other day I was speaking to a large group of sales people. Many were very new to sales, they had been selling for only a few years. During the conversation, one person asked how she should progress in her career. She and several others related they were looking for new … Continue reading What’s More Important, Experience Or Experiences →

Build a Directory of Contact Experiences

Contact Managemnet

Brent PohlmanAugust 23, 2015 In the past, the business card file was where people often kept contacts’ names. Oh, now we have become much more sophisticated and we keep these files on our smartphones. But how valuable are these lists of contacts. I would tell you there is a more critical list that you need … Continue reading Build a Directory of Contact Experiences →

Infusion Of Data Into Experiences Across Screens, Whew!

Data Analytics

Laurie Sullivan @lauriesullivan, (July 22, 2015) As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here’s what they said. Jason Gaboriau, EVP, Executive Creative Director, Doner LA: … Continue reading Infusion Of Data Into Experiences Across Screens, Whew! →

Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)

Online Sales

Bryan PearsonJuly 20, 2015 More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea has been tackling as it tests a variety of approaches to bridging online and in-store experiences. The Scandinavian furniture chain, known for fashionable and functional products … Continue reading Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3) →

3 Ways To Unite Your In-Store And Ecommerce User Experiences

eCommerce

Kim SpeierJuly 9, 2015 It’s no secret that retail has gone through a drastic evolution in the last few years. With the wide adoption of smartphones, retailers are forced to tackle a new set of challenges. Mobile has become yet another digital channel to manage, spreading marketing departments thin as they try to provide a … Continue reading 3 Ways To Unite Your In-Store And Ecommerce User Experiences →

CMOs Must Shift Focus from Transactions to “Addictive Experiences”

Content Management

Ernan RomanJune 27, 2015 Customers become “brand partners” when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer’s needs. Following are important findings from a new study on loyalty conducted by the Direct Marketing Association and Forrester Research analyst Tina Moffet: 58% of marketers were dissatisfied with their … Continue reading CMOs Must Shift Focus from Transactions to “Addictive Experiences” →

How to Use VoC Insights from Employees & Customers to Improve Experiences

Customer Engagement

Ernan RomanMay 11, 2015 We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often, these insights are right in front of you—from your own customers and employees. Gain Insights From Your Customers “We see the members of our Emerald Exchange Community as the eyes and … Continue reading How to Use VoC Insights from Employees & Customers to Improve Experiences →

Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope

Ad Campaigns

Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list. Ginny Marvin on May 4, 2015 Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is expected reach parity with desktop this … Continue reading Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope →