With the advance of the Internet of Things, marketers’ opportunities to connect with consumers becomes much more varied — and complicated. Contributor Andy Betts recaps an Adobe Summit session. Andy Betts on March 24, 2015 What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) … Continue reading Connected Experiences: Digital & Content Transformation
By Christopher Brown, Published October 9, 2014 The way customers are treated by your company is a direct reflection of your company culture. If you have a culture based on fear and mistrust, customers will experience the ramifications. Have you ever felt like you were being treated like a criminal for returning a product … Continue reading 3 Traits A Company Culture Must Have To Create Great Customer Experiences
