Tag Archives: Experience

Yext ‘Season Of Search’ Holiday Jingle Spotlights Customer Service, AI Search Experience

AI Marketing Tools

Yext ‘Season Of Search’ Holiday Jingle Spotlights Customer Service, AI Search Experience by Laurie Sullivan  @lauriesullivan, December 10, 2021 Yext this week got in the holiday spirit, launching the latest iteration of its artificial intelligence search vs. keyword search brand story called “Season of Search.”  The video features an original poem, based on “Twas the Night … Continue reading Yext ‘Season Of Search’ Holiday Jingle Spotlights Customer Service, AI Search Experience →

Creating value when content and experience are data-driven

Content Strategy

GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together. Chris Wood on November 22, 2021 “The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief … Continue reading Creating value when content and experience are data-driven →

Improve customer experience and hit marketing goals by mapping out the customer journey

Customer Experience

HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey →

CMOs, It’s time to rethink your brand experience for long-term growth

Content Management Tools

In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth →

How publishers can implement a CDP to improve customer experience and support e-commerce

Customer Experience

Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce →

Google’s Page Experience Update 2021: Are You Prepared for It? [Infographic]

Google Pages

Gaurav Sharma October 20, 2021 There was a lot of anticipation about Google’s Page Experience Update 2021 and a general concern that it might impact search rankings adversely. Sounds familiar to you? Don’t worry. Your webpages will not see a pank drop if you prepare them for the new update. For doing that, you must … Continue reading Google’s Page Experience Update 2021: Are You Prepared for It? [Infographic] →

How Samsung transformed their customer experience with a new support site search

Customer Experience

When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search →

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