How and when you invest in partnerships will move you from second place to center stage. Acxiom Corporation on November 21, 2023 When it comes to brand experiences, you’re not just up against your competitors. You’re being judged against the best in the business. And these days, customers expect brand engagements to be relevant, … Continue reading Win the customer experience race with the right martech solutions by Acxiom Corporation
The journey through the future of customer data reveals a landscape where adaptation is key. Treasure Data on November 10, 2023 As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead … Continue reading The future of customer experience lies in first-party data by Treasure Data
Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections. Alicia Arnold on November 6, 2023 In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook … Continue reading Humanizing B2B: The key to better customer experience
By Tim Ringel October 13, 2023 Most of the press surrounding the EU’s Digital Services Act (DSA) has been focused on its impact on VLOPs or “very large online platforms.” And indeed, platforms like Amazon, Alibaba Express, Facebook, Google, and the like bear the greatest potential liabilities under the law. But what’s forgotten most … Continue reading How the Digital Services Act affects consumer experience
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist. Chris Wood on September 21, 2023 Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The … Continue reading State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite
These earnings results came before Adobe announced it was adding the Firefly image generator to its products. Constantine von Hoffman on September 15, 2023 Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $ 4.09 per share … Continue reading Adobe Experience Cloud on pace for record earnings
Homethreads’ proprietary technology provides customer data to position the brand as more than just another home goods site. Constantine von Hoffman on September 11, 2023 Antoine Grant has a lot of business expertise, but only recently became a business owner. Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, … Continue reading How Homethreads is leveraging data to create a new customer experience
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience
The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform. Ali Schwanke on August 16, 2023 Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick … Continue reading It’s time to prioritize customer experience in B2B
Google SGE While Browsing Added To Search Generative Experience by Laurie Sullivan @lauriesullivan, August 15, 2023 Google on Tuesday released features for the Search Generative Experience, including browsing, overlays with definitions, the use of color coding with syntax, and other coding improvements for users looking for SGE answers. SGE while browsing aims to help those … Continue reading Google SGE While Browsing Added To Search Generative Experience
