By Robert Brady August 8th, 2016 If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a major frustration for many advertisers and begs the question “Will … Continue reading How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get
by Tricia Morris March 20, 2016 Follow @paratureMarch 20, 2016 A quote from well-known customer service and customer experience advocate Bill Quiseng encourages organizations to “work as hard to keep a customer as you do to find a new one.” And if you’ve ever wondered if customer retention should at least receive equal effort and … Continue reading It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One
by Sarah Rosenquist March 12, 2016 Follow @stryvemarketingMarch 12, 2016 There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that’s great. Not everybody can swing it though, since the monthly price tags are pretty steep. Even if you … Continue reading Tracking Digital Marketing Campaigns Without Expensive Software
Marisa SmithSeptember 17, 2015 When we work with clients on website projects, we follow a proven process that’s designed to avoid the most common pitfalls, and help us keep our projects on track and on budget. We’re always uncovering opportunities to improve, and we’re continually updating our processes and checklists to optimize the efficiency of … Continue reading 6 Expensive Pitfalls on the Path to a Gorgeous Website Redesign [Infographic]
Mark IrvineJune 9, 2015 Whether you’re managing paid search for a local business or you’re the VP of Marketing for a national brand, you’ve certainly discovered that entering a new market can always be a daunting undertaking. Our country is a melting pot of different demographics, interests, and what we’re searching for differs in each … Continue reading The Most (& Least) Expensive States for PPC – New Data
Laurie Sullivan @lauriesullivan, (March 19, 2015) Keywords related to services, rather than physical items, rank at the top of the most expensive keywords on Bing, per an analysis released Thursday. The word “mobile” sits at the bottom of the list, but the majority, even those at the bottom in the top 20, like repair, plumber … Continue reading Bing’s Top 20 Most Expensive Keywords
Harmony Major November 30, 2014 Web site designers “can” be expensive, yes… but you have more control over costs than you think. Seriously. Are YOU paying your web site designers too much? The #1 reason the vast majority of small business owners are paying more than necessary for web site design is… Lack of … Continue reading Web Site Designers Are Expensive! A Simple Savings Strategy for Small Business Owners
