Tag Archives: Expanding

Mobile leads growth in the expanding in-game advertising industry

Mobile gaming ad spend is 3.2 times bigger than console. Chris Wood on July 28, 2022 This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $ 120 … Continue reading Mobile leads growth in the expanding in-game advertising industry →

The B2B playbook is expanding

B2B Tools

B2B marketers are learning to address customers through a range of digital channels. Chris Wood on November 19, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The B2B playbook is expanding →

Brand strategies for NFTs are expanding

Cryptocurrencies

Burger King drafts Sweet to engineer a collectible, tradeable sweepstakes. Chris Wood on September 21, 2021 Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The … Continue reading Brand strategies for NFTs are expanding →

Scaling Smart: How to Keep Your Business Steady When Expanding

Business Growth

Daglar Cizmeci May 24, 2021 Scaling a business can be both an exciting and challenging opportunity for business owners. Branching out towards new horizons can help to secure your long term growth and move the company to the next level, but there are also great challenges surrounding the funding of such ambitious ventures and the … Continue reading Scaling Smart: How to Keep Your Business Steady When Expanding →

Gearing Up for an Expanding Gig Economy [Infographic]

Gig Economy

Dave Sutton September 2, 2020 The gig economy has transformed the business landscape significantly. Employers have access to a global pool of talent. Businesses benefit through lower costs and increased productivity. Freelancers benefit through a better work-life balance, improved work environment, and access to better employment opportunities. It’s the win-win nature of the gig economy … Continue reading Gearing Up for an Expanding Gig Economy [Infographic] →

5 Tips When Expanding Your Business Internationally

Business Expansion

5 Tips When Expanding Your Business Internationally As a small business owner, you know how difficult to be to keep the momentum going. When this peak is reached, it may seem nearly impossible to overcome and even the best small business owners can feel like they want to throw in the towel. However, it’s important … Continue reading 5 Tips When Expanding Your Business Internationally →

3 Hiring Options for Business Leaders Expanding Operations Overseas

Business Development

Victor Snyder — April 2, 2020 No matter where your business is located, you are doing business in the global economy. We all are. Anyone not convinced of this just needs to look at how the markets around the world react to local or regional news. And as companies expand their teams in this global … Continue reading 3 Hiring Options for Business Leaders Expanding Operations Overseas →

5 Key Steps for SMBs Considering Expanding Overseas

Small Business Challenges

Andrej Kovacevic — February 4, 2020 Photo: contrastwerkstatt / Adobe Stock For small businesses, the internet now makes it possible to expand into new territories and markets with ease. That’s because online commerce is borderless. That doesn’t mean, however, that there’s nothing you need to know when expanding your small business into a foreign market. … Continue reading 5 Key Steps for SMBs Considering Expanding Overseas →

How to Mitigate Risk When Expanding Into World Markets

Market Research

Matthew Debbage — May 6, 2019 — May 6, 2019 With big opportunities, there’s always heightened risk. Nowhere is this more obvious than with companies that are looking to expand internationally. Being aware of local marketing conditions can be the difference between successful growth and painful failure. For example, Germany is currently ranked as the … Continue reading How to Mitigate Risk When Expanding Into World Markets →

Big Time Moves: What a Company Needs to Take Care of When Expanding Nationally

Business Expansion

Tommy Wyher — February 20, 2019 — February 20, 2019 Running a company that is a success in its local area is impressive, to say the least. Certain entrepreneurs will never be satisfied until their company is a household or national name. The risks that come with expanding the business across the country with new … Continue reading Big Time Moves: What a Company Needs to Take Care of When Expanding Nationally →