Tag Archives: Expanding

Marie Kondo is messy now—and it’s actually expanding her brand

  By Rob Walker February 03, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. At first, it looked like Marie Kondo had deeply undermined one of the most successful personal-brand stories of the past decade. According to a Washington Post article, the author, Netflix star, business owner, and … Continue reading Marie Kondo is messy now—and it’s actually expanding her brand

5 Things Every D2C Brand Should Consider When Expanding Into Europe

5 Things Every D2C Brand Should Consider When Expanding Into Europe by Rebekah Brooks , December 12, 2022 There comes a time when international expansion makes sense: Your business has matured in the U.S. market, and now you look to foreign lands for continued growth and to avoid stagnation when the domestic market becomes saturated. … Continue reading 5 Things Every D2C Brand Should Consider When Expanding Into Europe

Amazon is expanding the Astro’s abilities for both home and business

Amazon Astro is an Alexa robot that roams your home The company unveils its ‘one more thing.’ I. Bonifacic @igorbonifacic   Amazon Astro Amazon The rumors were true. Amazon is working on an Alexa-powered robot on wheels. At its fall hardware event, the company showed off Astro. Set to initially cost $1,000 when it becomes available … Continue reading Amazon is expanding the Astro’s abilities for both home and business

Marketers making less use of martech’s expanding capabilities

Only 42% say they are utilizing all the capabilities of their martech stack. Constantine von Hoffman on October 3, 2022 Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s … Continue reading Marketers making less use of martech’s expanding capabilities

Scaling Smart: How to Keep Your Business Steady When Expanding

Daglar Cizmeci May 24, 2021 Scaling a business can be both an exciting and challenging opportunity for business owners. Branching out towards new horizons can help to secure your long term growth and move the company to the next level, but there are also great challenges surrounding the funding of such ambitious ventures and the … Continue reading Scaling Smart: How to Keep Your Business Steady When Expanding

Gearing Up for an Expanding Gig Economy [Infographic]

Dave Sutton September 2, 2020 The gig economy has transformed the business landscape significantly. Employers have access to a global pool of talent. Businesses benefit through lower costs and increased productivity. Freelancers benefit through a better work-life balance, improved work environment, and access to better employment opportunities. It’s the win-win nature of the gig economy … Continue reading Gearing Up for an Expanding Gig Economy [Infographic]