Tag Archives: Every

Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey

by Andrea Willson March 20, 2016March 20, 2016 Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don’t. Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Email … Continue reading Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey →

How to Make Every Page a Landing Page

Website Landing Pages

by Amanda Clark March 10, 2016 Follow @GrammarChicIncMarch 10, 2016 Landing pages have long been central to content marketing; the idea is to develop small, individual Web pages that are narrowly focused on accomplishing one specific goal—converting users into clients, most often. There is a new way of thinking about landing pages, however—a new mindset … Continue reading How to Make Every Page a Landing Page →

8 Elements Behind Every Successful Social Media Campaign

Social Media Campaign

by Dhariana Lozano March 10, 2016 Follow @DhariLoMarch 10, 2016 Every social media campaign, contest or giveaway is different. And as everything else in social media, success is dependent on many moving factors – an even further, these individual factors differ per business. Although this sounds like an absolute headache, there are basic building blocks … Continue reading 8 Elements Behind Every Successful Social Media Campaign →

Report: For every $1 online influenced by reviews, offline impact at least $4

Reports

Retailers need to optimize content and reviews to fully realize the “ROBO” opportunity. Greg Sterling on March 9, 2016 While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a multi-trillion-dollar phenomenon. And though this behavior pattern has been around for at least a … Continue reading Report: For every $1 online influenced by reviews, offline impact at least $4 →

Collaboration Tools Every Marketing Team Should Have (and Use)

Collaboration

by Triniti Burton March 8, 2016 Follow @Triniti_IntMarch 8, 2016 We have a pretty small marketing team at Integrate. Despite (and partly because of) lean resources, we’ve spent the last year laying a solid demand marketing foundation: a strong content plan; a kick-ass website; a defined lead funnel; a fluid data strategy; and (mostly) seamless … Continue reading Collaboration Tools Every Marketing Team Should Have (and Use) →

13 Social Media Mistakes Almost Every Business Makes

Social Media Mistakes

by Sheila Olson March 6, 2016March 6, 2016 How prevalent is social media? According to Pew Research Center, over 90 percent of retail brands are using two or more channels—and over half of all adults have at least one active social media account. It’s clear that social media marketing offers huge advantages for businesses in … Continue reading 13 Social Media Mistakes Almost Every Business Makes →

3 Simple On-Page SEO Tactics Every Business Should Use

SEO On-Page

by Ray Wang March 4, 2016 Follow @SmarttCanadaMarch 4, 2016 Search Engine Optimization, the process of improving the visibility or ranking of a website on Google search results and increasing organic traffic, can be broken down in three major components: Technical structure (20%). Technical structure which includes redirects, pertinent keywords in the URL structure, and … Continue reading 3 Simple On-Page SEO Tactics Every Business Should Use →

50 Features Every Small Business Website Must Have [Infographic]

Small Business Tools

by Piyush Mangukiya March 4, 2016 Follow @AcerPiyushMarch 4, 2016 Having a strong web presence is mandatory, even for small businesses just starting out. The ability to find and evaluate products and services online is crucial for all customers, and it’s your responsibility as a business owner to ensure that they can do so easily. … Continue reading 50 Features Every Small Business Website Must Have [Infographic] →

SEO Checklist for Better Blogging: How to Optimize Every Post

Blogging SEO

by Sam Warren February 23, 2016 Follow @rankpayFebruary 23, 2016 If you’re new to blogging (which you probably are if you’re reading this article), you may think that being a good writer is all it takes to craft a perfect piece of content. But you’d be wrong. You heeded the words of your school teachers. … Continue reading SEO Checklist for Better Blogging: How to Optimize Every Post →

Change Your Job Every 3 Years?

Career Development

by Dave Brock February 18, 2016 Follow @davidabrockFebruary 18, 2016 I read a fascinating article in Fast Company, You Should Plan On Switching Your Job Every 3 Years For The Rest Of Your Life. One point leapt out to me, job hoppers (at least high performance job hoppers) are fast learners and much more adaptable. … Continue reading Change Your Job Every 3 Years? →