Tag Archives: Every

How to create content for every stage of the customer journey

Content Creation

Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion. Stephanie Trovato on March 20, 2024 Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right?  Now, think about a different welcome … Continue reading How to create content for every stage of the customer journey →

Mastering leadership: 3 key guidelines for every CEO

Leadership Lessons

  By David Roberts November 10, 2023 Leading a company is always a dynamic task—especially with changing employee expectations—but there are core lessons that always hold true. Even experienced leaders must continually assess how their behavior influences their teams. If C-suite executives want to inspire their teams, they need to frequently review their leadership style … Continue reading Mastering leadership: 3 key guidelines for every CEO →

‘I felt like I had checked every box’: Nextdoor CEO Sarah Friar’s career advice for someone who has been passed over for promotion

Corporate Appointments

  By Sarah Friar October 06, 2023 My greatest mistake was thinking success looked like a specific thing. For me, that was making partner at Goldman Sachs. When I didn’t, it set me free. I’m going to go back to the moment when things shifted for me. One morning in 2011—after 11 years on the partner … Continue reading ‘I felt like I had checked every box’: Nextdoor CEO Sarah Friar’s career advice for someone who has been passed over for promotion →

Lateral Movement: What Every Business Should Know

Business Effectiveness

Lateral Movement: What Every Business Should Know Gilad Maayan / Sep 27, 2023   Lateral movement is a term that has become increasingly prominent within cybersecurity circles, but is largely unknown to a general business audience. However, as we’ll show in this article, business leaders and IT professionals must understand this term and its implications … Continue reading Lateral Movement: What Every Business Should Know →

You breathe in a credit card’s worth of microplastic every week

Credit Cards

  By Sofia Quaglia September 21, 2023 This article originally appeared in Nexus Media News and Discover Magazine. Microplastics are everywhere.  Research from 2019 suggests that we might breathe in up to 11.3 microplastics per hour, or up to 272 microplastics in 24 hours. And now, a new study published in the journal Physics of … Continue reading You breathe in a credit card’s worth of microplastic every week →

If every company is now a technology company, how should they hire tech talent?

Technology Evolution

With hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa. Kim Davis on July 20, 2023 “We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based … Continue reading If every company is now a technology company, how should they hire tech talent? →

Liquid Death’s bonkers new video contains a secret message for every brand

Branding Lessons

  By Jeff Beer July 01, 2023 “I’ll do everything in my power to destroy your company. This disgusting company will drag you straight to hell. Fuck Satan. Fuck whoever started this shit. You’ll get what’s coming. This is a promise.” Typically, if a brand receives a public comment like this they either a) delete … Continue reading Liquid Death’s bonkers new video contains a secret message for every brand →

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