Tag Archives: Every

Lululemon’s brilliant dupe strategy should be duplicated by every brand

  By Jeff Beer May 14, 2023 “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise you these are identical!”  In late January, TikTok user Ariana Vitale posted about products that supposedly look and feel just like Lululemon apparel—at a fraction of the cost. … Continue reading Lululemon’s brilliant dupe strategy should be duplicated by every brand

4-day workweeks aren’t for every company. Here’s a compromise

  By Charlie Metcalfe February 26, 2023 “In answer to the many rumors that have been going around the plants, I think I had better start out by saying—yes, we are going to reduce our work schedule,” Bill Hewlett wrote in the July 1970 edition of Watt’s Current, Hewlett Packard’s company newsletter. The IT company’s … Continue reading 4-day workweeks aren’t for every company. Here’s a compromise

As gun violence increases, more people are carrying guns every day

  By Shalene Gupta December 08, 2022 The gun control debates rage on as mass shootings continue, including one last month in Virginia, but handgun owners are making their stance clear: The number of Americans carrying guns on a daily basis has doubled, according to a recent study led by ??Ali Rowhani-Rahbar, a professor of epidemiology at the … Continue reading As gun violence increases, more people are carrying guns every day

5 Things Every D2C Brand Should Consider When Expanding Into Europe

5 Things Every D2C Brand Should Consider When Expanding Into Europe by Rebekah Brooks , December 12, 2022 There comes a time when international expansion makes sense: Your business has matured in the U.S. market, and now you look to foreign lands for continued growth and to avoid stagnation when the domestic market becomes saturated. … Continue reading 5 Things Every D2C Brand Should Consider When Expanding Into Europe

Why Bombas’ cofounder thinks you should treat every day like Giving Tuesday

  By Randy Goldberg November 29, 2022 Homelessness has been in the news a lot lately, and for good reason. It’s more visible in our cities, suburbs, and rural communities alike. Think about this: On any given night, more than 500,000 people experience homelessness in the U.S. Additionally, 1,300,000 children under the age of 6 … Continue reading Why Bombas’ cofounder thinks you should treat every day like Giving Tuesday

What every marketer needs to know about programmatic advertising

Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Constantine von Hoffman on October 19, 2022 This year programmatic digital display ad spending will hit $ 115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can … Continue reading What every marketer needs to know about programmatic advertising