Tag Archives: Every

5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing

Waseem Khan — March 9, 2018 — March 9, 2018 “Digital Marketing – We have technology, finally, for the first time in human history allows people to really maintain rich connections with much larger number of people”-Pierre Omidyar The world is seeing a steep rise in the number of millennials. The latest statistics place their … Continue reading 5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing →

3 Financial Questions Every Entrepreneur Should Ask Themselves

Renzo Costarella — March 2, 2018 — March 2, 2018 qimono / Pixabay In startups, money is your lifeblood. That’s why it’s usually top of mind for every entrepreneur, and not for the reasons you’re probably thinking of. Instead they’re worrying about whether they’ll have enough cash for that next big marketing campaign. Or if … Continue reading 3 Financial Questions Every Entrepreneur Should Ask Themselves →

3 tips to make every martech implementation a success

Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Mary Wallace on February 1, 2018 Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the … Continue reading 3 tips to make every martech implementation a success →

4 Soft Skills Every Leader Needs to Be Effective

Darleen DeRosa — January 23, 2018 Follow @onpoint_llc — January 23, 2018   Many organizations have a laser-like focus on technical skills—knowledge and capabilities specific to a set of business functions and operations. While technical skills such as programming knowledge or being able to use certain types of software may be important for jobs like … Continue reading 4 Soft Skills Every Leader Needs to Be Effective →