Tag Archives: Especially

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media

B2B Marketing

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media by Ray Schultz , Columnist, May 30, 2023 B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and … Continue reading The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media →

Talking About TV: Most Talk YouTube — Especially Younger Viewers

TV Advertisement

Talking About TV: Most Talk YouTube — Especially Younger Viewers by Dave Morgan , Featured Contributor, March 23, 2023 Nielsen just released the latest version of The Gauge, its monthly TV video viewing time-spent report of what Americans watch on their televisions across broadcast, cable (including satellite) and streaming delivery. One of the big headlines … Continue reading Talking About TV: Most Talk YouTube — Especially Younger Viewers →

Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias

Search Strategies

Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2020 Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 at 18 years old by building a search engine during the early days of Google’s launch. Now he almost seems thankful that it failed.  “We tried … Continue reading Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias →

Businesses Need to Focus On Employee Recognition, Especially Now

Employee Recognition

Beth Thornton — April 23, 2020 While the majority of the workforce continues to work at home, a major challenge for leaders in the foreseeable future is one of keeping their employees engaged, productive, and happy through this time of stress and unknown. This challenge, like many others, is one that falls very squarely on … Continue reading Businesses Need to Focus On Employee Recognition, Especially Now →

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

Prioritizaton

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video →

Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale

Marketing Guide

Keegan Divant — November 2, 2016 — November 2, 2016 The 80’s gave us a lot of great things but the one thing we could have done without is buzzwords. Well, we could have also done without a few other things from the 80’s, but I digress. I’m not a fan of buzzwords because I … Continue reading Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale →

Rethinking Interstitials, Especially Publishers Relying On Search Traffic

Search Engine Ranking

by Laurie Sullivan, Staff Writer @lauriesullivan, September 16, 2016 Google warned advertisers in August that a new ranking signal will begin downgrading mobile Web pages next year when “intrusive interstitials” are used. Interstitials interrupt the user experience and force them to take action such as submit an email, watch an ad, or download something.  Typically … Continue reading Rethinking Interstitials, Especially Publishers Relying On Search Traffic →

13 Remarkable Ways to Profit from Info Products (Especially if You Already Have a Business)

Product Management

by Nathan Collier June 28, 2016June 28, 2016 When we talk creating information products, we’re usually talking about money. And for good reason. Some marketers make huge money selling info products online. Maybe you’ve thought about making an info product of your own. But there’s a question that’s held you back: “Will I be able … Continue reading 13 Remarkable Ways to Profit from Info Products (Especially if You Already Have a Business) →

Why Your Business is Stuck and How to Move it Forward (Especially if You’re Flat Broke and Jonesing for a High-Priced Program)

Business Development

Tea SilvestreFebruary 17, 2015 Are you like Julia? She signed up for every free e-course that she could find. She’s downloaded just about all the free templates, e-books and worksheets that are out there (and most — if not all — are languishing among digital dust bunnies on her hard drive). She’s attended every telesummit, … Continue reading Why Your Business is Stuck and How to Move it Forward (Especially if You’re Flat Broke and Jonesing for a High-Priced Program) →

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