Tag Archives: Enterprise

Enterprise Mobility: User Adoption Is Key To Success

Jayas DamodaranMay 12, 2015 Organizations have been quick to adopt the Mobility trail.They are aware that by encouraging workers and executives to go mobile, the gains are immense in terms of employee productivity, customer satisfaction, cost control and revenue growth. Multiple surveys have highlighted such benefits. A recent report of Boston Consulting Group spoke about … Continue reading Enterprise Mobility: User Adoption Is Key To Success

My Neighbor and Your Enterprise Data Privacy… Not as Unrelated as You Think

Dave PackerApril 27, 2015 If you give your house key to your neighbor, he has the opportunity to snoop around through your vinyl album collection. That has lessons for enterprise security (with fewer copies of David Bowie’s work to worry about). Whenever I read an article about data privacy, especially when it comes to breaches, … Continue reading My Neighbor and Your Enterprise Data Privacy… Not as Unrelated as You Think

Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise

Tool helps authors customize content for specific audiences, provides real-time coaching as content is written. Marketing Land on April 1, 2015 Acrolinx has launched a new, cloud-based content marketing platform that aims to help writers better target the words they write for the audiences who will be consuming that content. It’s called Acrolinx Cloud Edition, … Continue reading Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise

Enterprise Mobility – Decisions, Decisions

Shyam DevalMarch 25, 2015 As the mobility revolution moves from the consumer app space into the realm of Enterprise Mobility, companies of all sizes have to make decisions around how best to leverage the mobile apps in increasing employee productivity and efficiency while positively impacting overall business outcomes.  These decisions involve myriad technology choices such … Continue reading Enterprise Mobility – Decisions, Decisions

Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]

Carlos HidalgoMarch 20, 2015 ANNUITAS’ Enterprise B2B Demand Generation Research Study is a first of its kind in the Demand Generation industry The vast majority of Demand Generation campaigns aren’t meeting their goals, according to executives at leading B2B enterprises. In fact, only 2.8 percent of respondents in a recent survey conducted by Demand Generation … Continue reading Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]

Website Localization: 7 Handy Tips For The Enterprise Website

Rick Whittington December 24, 2014   Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or service internationally. When you think about international websites, the first thing that comes to mind is translation. So … Continue reading Website Localization: 7 Handy Tips For The Enterprise Website