Amanda ClarkSeptember 5, 2015 There is no denying that the digital age is upon us. Technology has integrated its way into more and more aspects of our lives. It used to be that job openings were listed in the newspaper. Column after column of them for different industries. Now newspapers have relatively small job sections … Continue reading Do You Still Need a Traditional Resume or is an Online Profile Enough?
James ClearAugust 28, 2015 Dan John is a weightlifting coach. He is well-known in the fitness world for keeping things simple. As regular readers know, simplicity matches up well with my exercise philosophy. (Dan John also has two first names. And you should always fear a man with two first names.) Anyway, I recently heard Dan … Continue reading You’re Not Good Enough to Be Disappointed
Kirill KniazevJuly 8, 2015 About a year ago I had lunch with an acquaintance who runs a successful clothing business, on Facebook. At one point in the conversation she asked me if she should create a website. I was surprised to hear this question — to me, having a website for a business has been … Continue reading Social Media is Not Enough: Why Every Small Business Needs a (Good) Website
Kristina JaramilloJune 30, 2015 I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. For example, with the free version, you get a limited view … Continue reading LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams
Sue CockburnJune 11, 2015 Sample of a responsive site as viewed on various mobile devices. Today I left a phone message for a local business owner/potential customer who has a website that was designed a number of years back. The website has ‘good bones’ – it is just a bit dated and is not responsive/mobile-friendly for … Continue reading Responsive Website Design: Is Being Mobile-Friendly Enough?
Alex SholemJune 9, 2015 Welcome to the second part in our Starting a Business series. You can find the first part of the series here. This week we’re going to look at one of the most anxiety-inducing steps in starting a business – testing whether your idea is good enough. It’s natural to be protective … Continue reading How to Know if Your Business Idea is Good Enough
Dave BrockJune 1, 2015 Unfortunately, one of the biggest sins I see in performance management is avoidance. Usually, we’re good at recognizing problem performers. We’re just terrible in dealing with them. There all sorts of reasons we avoid dealing with them–all bad. They include: Dealing with problem performers takes a lot of time. Dealing with … Continue reading Do You Respect Your People Enough To Fire Them?
Kevin EberleMay 29, 2015 Your website plays so many different roles- a 24/7 salesman, a brand ambassador who tells your story around the clock, and a customer experience and service center, just to name a few. Small businesses and big brands alike have begun to realize how valuable these functions are to the customers who … Continue reading Is your Brand Allocating Enough Resources to Your Website?
Jon-Mikel BaileyApril 17, 2015 SEO, search engine optimization, has been around for some time. SEO is the practice of optimizing your website’s code and content for maximum search engine visibility and rankings. Our clients ask us about SEO all the time. They know that ranking well in search engines is important. This certainly hasn’t changed. … Continue reading SEO Was Never Really Enough, Digital Marketing Is A Circle Of Trust
Micheline NijmehApril 11, 2015 Email tracking tools today abound that promise to help you close deals faster. But just opening a sales email and clicking on it doesn’t truly indicate a customer’s interest. So how does an email-tracking tool accelerate the sales cycle? The reality is that it doesn’t – at least not by itself. … Continue reading 4 Reasons Why Email Tracking Isn’t Enough for Sales
