By Disha Dinesh September 29th, 2016 If there’s one metric that represents a definite and direct result of social media marketing, it is social media engagement. What Is Social Media Engagement? Why Is It Important For Your Business? Engagement is the sum of likes, shares and comments that your message has received on social media. It … Continue reading A Check List of 15 Social Media Tips to Kindle Audience Engagement
by Kristen Dunleavy Follow @KristenWritesItSeptember 28, 2016 Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments — some folks do get to experience it more than once). This type of … Continue reading How to Create, Sustain and Measure Your Email Marketing Engagement
by Sean Pomeroy Follow @Sean_PomeroySeptember 27, 2016 Employee engagement is a workplace concept that refers to how committed employees are to their organization’s goals and values, and how motivated they are to contribute to the organization’s success. Research has shown that highly engaged employees: Are more customer focused, more creative at work, and take less … Continue reading Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting
by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
by Jonny Rosen Follow @ohjonnyAugust 25, 2016 Facebook is a goliath in the social media world. In fact, Facebook has more users than there are people in China. Those users are also active. They don’t just sign up for an account and never return to the site. The average Facebook user in the United States … Continue reading How to Get More Engagement on Facebook
A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Greg Finn on August 12, 2016 It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this thriving … Continue reading Facebook video metrics get granular with demographic, share & live engagement data
by Sydney WinwardAugust 12, 2016 Co-browsing and screen sharing are types of visual engagement software. they allow a customer service agent to share an online view with customers. Agents can walk customers through your website, a demo, or even through a process such as ordering or filling out a form. Agents can also highlight important … Continue reading 4 Key Ways Visual Engagement Software Improves Business
by Andrew Raso Follow @marketinggurus3August 15, 2016 Some 2.1 billion people have social media accounts, and as many as half of those people are checking out social content more than once a day. With that kind of social activity it begs the question… “Why isn’t my engagement higher?” Poor engagement is a problem marketers have … Continue reading 25 Power Words to Drive More Engagement With Your Social Campaigns
by Amy ChickAugust 8, 2016 If you’re part of the 92% of B2B marketers who use video in their content marketing strategy, you’ve likely already seen the benefit. Video content shares more information in less time than written content, and creates a stronger brand association. Most marketers leverage video for middle- or bottom-of-funnel marketing – … Continue reading How To Create New Prospect Engagement With Video Content
August 2, 2016 When an employee is engaged, they go above and beyond their normal duty. An employee that is going above and beyond will be more productive for your organization, leading to higher profits. Unfortunately though, many leaders aren’t convinced that it’s worth it to invest in employee engagement. Here are 12 reasons why … Continue reading Why Employee Engagement Is Worth Investing In
