Josh Bean — July 2, 2019 — July 2, 2019 You just received a hot lead email address from marketing. It’s time for you to send a compelling sales email. But how do you effectively start a conversation that will eventually help you close the deal? After all, the average recipient deletes 48 percent of … Continue reading 5 Sales Email Examples Proven to Engage Customers
Kaitlyn Hammond — June 24, 2019 — June 24, 2019 PhotoMIX-Company / Pixabay Instagram is an extremely popular social media network that over ? of the world, or 7.7 billion people, is currently enjoying! It allows users to share their photos and videos, follow others and search for content based on keywords. While Instagram is … Continue reading How to Use Instagram Stories to Engage with Your Customers
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. Jacob Baadsgaard on May 8, 2019 What is your brand? Ask most business owners or marketers that question, and they’ll usually start talking about their logo, catchphrases or even … Continue reading Here’s how to identify and define your brand to engage customers
Cathy Biddulph — April 2, 2019 — April 2, 2019 Quick, is Gen Z old enough to work yet? No checking Wikipedia… Answer: Yes. While there is a bit of a gray area between where exactly Millennials stop and Gen Z starts, demographers pretty much agree that the starting birth years for Gen Z are … Continue reading How to Engage Gen Z in the Contact Center
With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy. Chris Loretto on March 18, 2019 With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — … Continue reading Leveraging RTB display to engage, nurture and convert audiences through personalization
Megan Mosley — February 13, 2019 Follow @ReferralRock — February 13, 2019 We’re always looking for ways to do our job better. Recently we’ve been thinking about updating the way we use our social platforms. We regularly post, but altogether we don’t have a true strategy for managing them. Because we know why social media … Continue reading How Community Managers Engage and Manage Communities
Todd Kunsman — October 25, 2018 Follow @OhSoFreshMusic — October 25, 2018 Social media is not like traditional marketing where you’re directly sending marketing messages to your customers. You can do that of course, but certainly not the most effective use of time. Rather, social media is a way to build a brand and a … Continue reading 7 Steps to Engage Your Company’s Audience On Social Media
Emily Wiseheart — August 9, 2018 — August 9, 2018 Recently, I have been seeing a lot of storefronts having fun with the chalkboard signage outside their doors: Via Pinterest I love this concept because when customers are walking by, they have about 2 seconds to make a decision on whether to go into the … Continue reading Use Subject Lines to Engage Donors
Disha Dinesh — July 19, 2018 Follow @Disha_Dee — July 19, 2018 Why Twitter? Twitter is not popular among startups and small businesses that are hard-pressed for resources. But Twitter continues to remain the smartest place to connect with people who are not your friends. The social platform says it helps you meet people interesting … Continue reading 5 Social Media Tools to Productively Engage Your Twitter Followers
By Joyce Chou May 24th, 2018 With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do you effectively market to and engage this group? Typecast as lazy … Continue reading How Millennials Consume Content (& How to Better Engage Them)
