Tag Archives: Engage

How Do Consumers Engage with Brands Through Email?

Larisa Bedgood October 8, 2020 Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers … Continue reading How Do Consumers Engage with Brands Through Email?

3 Solutions to Effectively Engage Your Deskless Workers

Vinod Janapala July 15, 2020 About 2.7 billion professionals or 80% of the global workforce is made up of the deskless workforce. If employers are ignoring their deskless workers, then they need to be ready to battle massive losses in productivity share and additional costs incurred when having to replace disengaged workers who jump ship. … Continue reading 3 Solutions to Effectively Engage Your Deskless Workers

How to Engage Frontline Workers With Digital Workplace Solutions

Sebastien Ricard July 10, 2020 When you think of the digital workplace, you probably picture office workers with fancy new tech tools, webcams and innovative software. It’s true that digital transformations have mostly been designated to these corporate positions, but frontline workers can see major benefits from these initiatives as well. Estimated to make up … Continue reading How to Engage Frontline Workers With Digital Workplace Solutions

How to Nurture and Engage Shoppers with SMS Marketing

JJ Tyson June 30, 2020 A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing. 70% of consumers report having positive feelings towards the medium, and 64% say marketers should use SMS more … Continue reading How to Nurture and Engage Shoppers with SMS Marketing

Embrace the New Normal: How to Engage Your Remote Workforce

Theresa McEndree — May 29, 2020 “Business as usual” feels like a distant memory. In addition to the upheaval of what used to constitute normal workflows before the COVID pandemic, people have also experienced changes in where they do their work. New research[1] found that 63% of Americans surveyed are working virtually right now—many for … Continue reading Embrace the New Normal: How to Engage Your Remote Workforce

Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content

Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 8, 2020 I never thought brands should completely pause advertising during this crisis. Hearing from the brands we love is one constant U.S. consumers have these days. It turns out I’m not the only one who … Continue reading Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content

Deeper Insights and Personalization to Engage Customers

Brian Johnson — March 5, 2020 A whopping 59% of customers say that personalization influences their purchase decision. Personalization is the number one mechanism to grow and retain customers now that consumers expect personal, relevant experiences in real-time. How can retailers leverage digital intelligence to improve personalization and compete effectively with the likes of Amazon … Continue reading Deeper Insights and Personalization to Engage Customers