Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base. Brian McKenna on May 1, 2023 Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — … Continue reading How to send more emails and grow your subscriber list
By Elizabeth Grace Saunders March 06, 2023 Email can take up a massive amount of time. Americans spend about 172 minutes checking their personal emails, and around 149 minutes checking their work emails, per day on average. By reducing how long it takes you to write an email, you could open up hours … Continue reading 6 ways to spend less time writing emails
To support the new tool, Petco also used AI to build modules which helped scale personalization. Chris Wood on February 28, 2023 National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. They got it. In the first two years of implementation, … Continue reading How Petco boosted emails and customer experience with a new CRM
Gmail Users Are Not Receiving Emails Synching With Microsoft Servers: Report February 22, 2023 By Sergiu Gatlan Google is investigating a service outage caused when Gmail accounts are syncing with Microsoft servers. Gmail users on affected devices say they are not receiving emails. Hotmail accounts are also affected. Google is investigating a service outage … Continue reading Gmail Users Are Not Receiving Emails Synching With Microsoft Servers: Report
Sending helpful emails lets customers feel more attached to your brand, making it more likely for them to purchase your product or service. Kath Pay on February 14, 2023 Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only … Continue reading 4 emails that customers will love — and help them love you
Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails by Ray Schultz , Columnist, September 15, 2022 Amazon has announced a free program to help sellers increase their email marketing reach. The new offering, Tailored Audiences, allows merchants to expand beyond brand followers to target repeat, recent customers and high-spending customers. Sellers can … Continue reading Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails
Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion. But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust
Google Accused Of Sending Unsolicited Ad Emails In Europe Economic Times, Wednesday, August 24, 2022 Privacy complaint targets Google over unsolicited ad emails The Alphabet unit, whose revenues mainly come from online advertising, should ask Gmail users for their prior consent before sending them any direct marketing emails, noyb.eu said, citing a 2021 … Continue reading Google Accused Of Sending Unsolicited Ad Emails In Europe
Emails triggered by price cuts and back-in-stock have 25% first purchases rate. Constantine von Hoffman on August 15, 2022 Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first … Continue reading Welcome emails have best click-to-open and first purchase rates
By Clint Rainey July 22, 2022 Ninety-five percent of Americans call distracted driving “extremely dangerous,” and federal campaigns to stop activities like texting behind the wheel (“U text. U drive. U pay.”) have been carried out by federal agencies as varied as the National Highway Traffic Safety Administration (NHTSA), the Federal Communications Commission … Continue reading Harvard study: Knowledge workers can’t stop reading and replying to emails while they drive
