Hana LaRock — April 17, 2017 — April 17, 2017 Email marketing is still a great way to bring in leads and keep your customers on board. Though there certainly are other ways to reach out to your customers, such as content creation or social media, there’s no question that people still spend a lot … Continue reading Do Your Emails Fall Under One of These 4 Categories?
Josh Reyes — April 17, 2017 — April 17, 2017 Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a … Continue reading 5 Personalized Emails You Need to Replicate Outside of the Inbox
Jessica Edmondson — April 11, 2017 Follow @ContentMktg2— April 11, 2017 As the saying goes, you never know unless you ask. But when trying to generate referrals and motivate customers to register for your B2B referral program, you’ll never know unless your referral emails asks correctly. While prospecting emails for lead generation continue to decrease … Continue reading How to Create Engaging B2B Referral Emails
Nicola Faulkner — April 10, 2017 — April 10, 2017 Behavioural targeting is where you target individuals with relevant and timely messages based on their behaviour with your business. It sounds simple, but what data can you use to develop your email marketing strategy and send emails your customers will be interested in? We’re all … Continue reading 3 Data Sources for Advanced Behavioural Emails
Heather R. Morgan — April 7, 2017 Follow @HeatherReyhan— April 7, 2017 Contrary to what you might expect, sales emails should not be all about you and your company. Instead, you should put your prospective customers front-and-center when you plan a new campaign: What do they care about? What are their problems, and how can … Continue reading Narcissism: The Biggest Reason Your Sales Emails Fail
Monica Montesa — April 7, 2017 Follow @missmontesa— April 7, 2017 It’s no secret that savvy businesses are engaging their customers by creating personalized experiences tailored to their interests and needs. And email makes it easier than ever to do so. Personalized emails also happen to be pretty darn effective at driving sales. According to … Continue reading 4 Crafty, Not Clingy Ways to Personalize Your Emails
Kevin George — March 27, 2017 Follow @imkevin_monk— March 27, 2017 Apple is surely the top email client but your list also includes subscribers using other email clients like Outlook and web versions like office365, outlook.com, Hotmail, live and other web version of Outlook. Needless to say, emails render differently on every email client and … Continue reading How to Remove the Unnecessary Space Below the Image in Outlook.com/Hotmail/Live Web Emails?
Elizabeth Kabulski — March 15, 2017 — March 15, 2017 You’re getting all your content and data together for your next batch of marketing emails. You’ve nailed the subject heading and are pleased with your preview pane too. The only thing left is to decide exactly when you want that email to hit the recipient’s … Continue reading Is There an ‘Optimum Time’ for Marketing Emails to Hit?
Jim Belosic — March 10, 2017 Follow @shortstacklab— March 10, 2017 Whether or not people ultimately open your emails, they will see your subject lines. And it’s what they see there that partly determines whether or not they take the next step and click “open.” In fact, 33 percent of people decide whether to open … Continue reading How to Increase the Open Rates of Your Emails
Kevin George — March 9, 2017 Follow @imkevin_monk— March 9, 2017 Designing an email is not all about making it fancy. Good email designs have looks that kill and at the same time are simple, practical, and fulfil the purpose of the campaign in the most efficient way. These are the email designs that make … Continue reading What Makes Flat Design Work in Emails?
